MAP CONVENTION: Dancing with Disruption – Reinventing the Modern Organization

In an age where the world is changing rapidly, what can leaders do to equip their organizations? The Management Association...

SUPREME: SUPREME-LY AHEAD

Ahmad Ghulamhussain, Director Sales & Marketing, Agro Processors & Atmospheric Gases (Pvt.) Ltd. talks about the company’s history and...
brand-evolution

ARCHETYPICAL BRAND EVOLUTION

By: Qashif Effendi By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary....

Digitizing Dawlance

Asad Noman, Marketing Insights  & Digital Lead – Dawlance “I personally believe that 5 years down the road,  footfall at...

Content Integration: Needs Greater Attention From Marketers

Shoaib Qureshy Brands and content continue to merge together with increasing pace these days. In the past few years, there...

Entering the OSCARS just got Controversial

As Pakistan puts forward a movie to the Oscars after 50 years, Dr. Framji Minwalla, Assistant Professor & Chairperson Social...

The Gold Project

Saad Sharif, General Manager Marketing & Operations – Cinegold Plex, talks about Bahria Town’s luxury cinema project and evolutionary...

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