Lifestyle

Cinemas and Changing Trends

Our cinema industry, on the rise from warm waters, is certainly changing into a complete entertainment hub for audiences. While it may be the facilitation and extra entertainment avenues and value added services available...

Every inch a Connoisseur

“To create more demand for our food, our chefs should participate in international food fairs and the authorities should be willing to facilitate them in visa procedures”, Tanveer Yusuf, CEO, 14  Street Pizza Co. Synergyzer: Food...

Pakistani Fashion: Takes Front Stage On Social Media

By Eesha Hussain Pakistani fashion has come a long way in the last 5 years. From being limited to local magazines and newspapers that would be limited to some fraction of the urban population of Pakistan;...

Now Moven to Pakistan

Mirza Mansoor Ahmed, a seasoned veteran with 26 years of experience in the hotel industry of Pakistan talks about the recent challenge Mövenpick Hotels have taken up in the country. Synergyzer: You’ve been in the hotel...

CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building

Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.  Synergyzer: Congratulations on launching such a game-changing corporate campaign for KFC. Raza Pirbhai: I would say...

Time For Pakistani Fashion Industry To Step Up

is fashion design an art? YES Can Fashion Design as an art form be a successful business? YES Does one need formal training in the art of fashion? YES Does one need to be naturally talented? YES It sounds easy. And obvious....

The Fast Food Performance Revolution

Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer lifestyles, but purchasing behaviors change as well. One of the...
CULTURE VULTURE

CULTURE VULTURE — The Alchemy of Learning

In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there are no lies, where there are no people being enslaved,...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

PSO | Women’s Day 2024