Lifestyle

Dawlance Journey to the Pinnacle

By Fatyma Khan We hear of many local businesses, but only a few come to become renowned brands. The key to a successful business venture is to capture an unattended market for what you are...

CONNECTING THE DOTS

Olga Arara-Kimani talks to Synergyzer about her illustrious journey to being the Regional Head, Corporate Affairs and Brand & Marketing, Africa & Middle East, Standard Chartered Bank.   Synergyzer: How come you, being an Electrical and...
lifestyle

THE LOVE OF HOME & LIFESTYLE

Design is an essential component of modern life and we all want to be surrounded by beautiful living spaces. Pakistan has a lot to offer in the field of interior design but till now...

ANGUS-IN’ THE NORTH

Sohail Yousuf, CEO - MDS Foods/Hardee’s, divulges in the juicy success story behind bringing the Happy Star and Angus Thickburger to Pakistan.   Synergyzer: What is your educational and professional profile, which equipped you with...

Discovering the new Pakistani Consumer

By Ali Raza Merchant There is a major shift in consumer spending in the urban retail environment, in recent times. The question that comes to mind is that, where have all these new consumers come...

JOVAGO: CHECKING IN!

Nadine Malik Almani, Country Manager for Jovago Pakistan speaks to Synergyzer about tourism in Pakistan and how Jovago plans to facilitate the hotel-traveler gap.   Synergyzer: Please give details about Jovago. Nadine Malik: Jovago.pk is an...
OLX

Q&A: Country Manager, OLX Pakistan on The Conception & Growth of OLX in Pakistan

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' What is the background behind the conception of OLX? OLX was founded in Argentina in 2006. In 2010 it was acquired by Naspers, a...

Opinions of A Seasoned Hotelier

Jan Verduyn, GM – Karachi Marriott Hotel, emphasizes the importance of a well-developed  tourism infrastructure for the survival of hospitality and travel businesses in Pakistan. Synergyzer: Give us some details about yourself and your career. Jan...

Rewarding Journey Miles

Farhan Ahmed, Head of Business and Corporate Communications – Corporate Affairs Department, Standard Chartered Bank, talks about SCB’s newest offering, the WorldMiles Credit Card. Synergyzer: What are the features of the SCB WorldMiles Credit Card? Farhan Ahmed: The...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...