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Q&A: Country Manager, OLX Pakistan on The Conception & Growth of OLX in Pakistan

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' What is the background behind the conception of OLX? OLX was founded in Argentina in 2006. In 2010 it was acquired by Naspers, a...

Rewarding Journey Miles

Farhan Ahmed, Head of Business and Corporate Communications – Corporate Affairs Department, Standard Chartered Bank, talks about SCB’s newest offering, the WorldMiles Credit Card. Synergyzer: What are the features of the SCB WorldMiles Credit Card? Farhan Ahmed: The...

Nueplex Cinemas ‘The Place’ to be in Karachi

By Ghazala Suleman Karachites are in for a big treat as the largest cinema complex ever built in Pakistan comes to the city of lights. In all its glory, Nueplex Cinema stands magnificent and enthralling...

The Gold Project

Saad Sharif, General Manager Marketing & Operations – Cinegold Plex, talks about Bahria Town’s luxury cinema project and evolutionary concepts in cinema entertainment. Synergyzer: Please give details about the Cinegold Plex project? Saad Sharif: Cinegold Plex is a...

Lahore: Not Just For Travelers

Compiled by Sameera Ehteram There is no dearth of travel destinations in Pakistan. In fact Pakistan can easily be a dream destination for any traveler, except for Lahore. Lahore is not a city for travelers; it’s...

Cinemas and Changing Trends

Our cinema industry, on the rise from warm waters, is certainly changing into a complete entertainment hub for audiences. While it may be the facilitation and extra entertainment avenues and value added services available...

The Fast Food Performance Revolution

Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer lifestyles, but purchasing behaviors change as well. One of the...

KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND

A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.   Synergzer: We usually see people from marketing or finance eventually heading organizations. Coming from a...

Opinions of A Seasoned Hotelier

Jan Verduyn, GM – Karachi Marriott Hotel, emphasizes the importance of a well-developed  tourism infrastructure for the survival of hospitality and travel businesses in Pakistan. Synergyzer: Give us some details about yourself and your career. Jan...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

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