The Enigma Called Influencer Marketing
As originally published in Synergyzer Issue 3|2019
What is Influencer Marketing?
Influencer marketing is an innovative form of marketing, which due to its accessible dynamics, has created a major buzz in the present day media,...
The Grind of Tenacity Part 2 – Why is The Pakistani Startup Ecosystem Not...
As originally published in Synergyzer Issue 4 – 2018
Part 1 featured stories of people who are striving to put Pakistan’s tech entrepreneurship infrastructure in to gear: The most prominent was Dr. Umar Saif, Chairman...
K-ELECTRIC: Managing Reputation Digitally
“Digital age demands ultra-responsive approach to reputation management”, Syed Fakhar Ahmed, Chief Marketing and Communication Officer, K-Electric.
Public Relations ranked at the sixth position in the list of most stressful jobs in 2016 compiled by...
Reinventing Success – A Leader’s Playbook for Serial Success
Board Member – Time Warner Inc. and Valeant Pharmaceuticals, Former Chairman – Bausch & Lomb and author of Reinvent: A Leader’s Playbook for Serial Success talks to Synergyzer about his illustrious career
Synergyzer: How would you...
How To Growth Hack Out Of Launch Phase
The start-up ecosystem in Pakistan is in its infancy. There is chatter around ideas being generated and incubated in a few places. There are certain active venture capitalists, some with more than ten investments...
The Wolves of Tenacity Part 1 – Establishing the Local Startup Culture
As originally published in Synergyzer Issue 3 – 2018
The Massachusetts Institute of Technology affiliated MIT Enterprise Forum recently established a Pakistan chapter which kickstarted with a Summer Entrepreneurship Bootcamp intended for 16 to 23-year-olds....
The Evolving Ad Production Dynamics in Pakistan & The Role of Millennials
As originally published in Synergyzer Annual 2018
In my 15 odd years of professional life, I have been associated with advertising in Pakistan and UAE, where I worked with Saatchi & Saatchi on P&G. After...
Q&A: Safee Shah, GM & CEO – Uber Pakistan, Talks About The Changing Pakistani...
Uber uses a shared economy model in other countries it operates in. How has this panned out in Pakistan till now? Have people adopted the shared economy mindset?
Sharing economy is a broad term used...
realme Entitled Fast Company’s “50 Most Innovative Companies In China” Of 2020
Pakistan, December 23, 2020 – the young trendsetting technology company, realme is committed to providing premium smartphones and AIoT products globally. The brand with the “Dare to Leap” slogan, brings forward the latest technologies...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
