Tecno’s Spark Go Ignites the Spark
As originally published in Synergyzer Issue 3|2019
Within a day of hitting the market, Tecno’s new Spark Go cellphone had completely sold out. It set a new sales record for the company. The cellphone was...
The Enigma Called Influencer Marketing
As originally published in Synergyzer Issue 3|2019
What is Influencer Marketing?
Influencer marketing is an innovative form of marketing, which due to its accessible dynamics, has created a major buzz in the present day media,...
Q&A: Misbah Naqvi Discusses How Founder-Friendly Investments Can Be Pro-Investor At The Same Time
As originally published in Synergyzer Issue 3|2019
Misbah Naqvi, Managing Partners I2I Ventures
Can you please elaborate on the role of I2I Ventures in the tech startup ecosystem at the moment?
I2I Ventures is a fund that...
Creating Modular Homes
As originally published in Synergyzer Issue 3|2019
Modulus Tech Team
Three students studying Civil Engineering and Project Management at NED University Karachi decided to create pre-fabricated modular houses as a part of their final year project....
Q&A: Maroof Syed Explains the Need for Evidence-Based Policymaking
As originally published in Synergyzer Issue 3|2019
Maroof Syed, CEO CERP
What is CERP?
Maroof Syed: The Centre for Economic Research in Pakistan, or CERP, is a leading independent nonpartisan think tank focused on improving decision making...
Q&A: Khurram Zafar Discusses The Importance Of A Venture Capital Fund Exclusively For Pakistan
As originally published in Synergyzer Issue 3|2019
Khurram Zafar, Country Director 47 Ventures
What is 47 Ventures?
47 Ventures is the first international venture capital fund that is exclusively focused on Pakistan.
Why is there an exclusive fund...
Q&A: Jehan Ara On The Challenges Of Attracting Foreign Investors For Pakistani Startups
As originally published in Synergyzer Issue 3|2019
Jehan Ara, Founder Nest I/O
A number of investors and other international influencers have made inroads to play a role in enhancing Pakistan’s tech startup ecosystem in Pakistan. How...
Fatima Abbas on Evolving Technological Trends in Media Consumption
As originally published in Synergyzer Issue 2, 2019
The rapidity with which digitalization and technology are embedding into our lifestyles can sometimes be overwhelming. The line between using technology for professional or personal purposes is...
From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content
As originally published in Synergyzer Issue 2 – 2019
Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses around large and small screens with varying intensities of public...