Innovation & Technology

Digitizing The Nation by Imtiaz Noor Mohammad

The mere idea that something new has been invented lately seems to have become a bit of a far-fetched thought over the last few years. There have definitely been interesting technology ‘fusions” and innovative...

Sherry Dong Shares Her Thoughts How realme is Connecting with Gen-Z

Sherry Dong, Director – Marketing, realme Southeast Asia, South Asia & Latin America talks about realme’s shift in consumer profile and how it works better for the brand to hire creative agencies on a...

AUGMENTED REALITY: GETTING REAL!

Compiled by Dosti Zahra To state the definition, augmented reality is the term used for a camera-enhanced view of a physical real-world environment, where virtual elements are merged with a real-life scene creating a ‘mixed...

DAWLANCE: There’s More to Technology

Hassan Jamil, General Manager Marketing, Dawlance, talks about the role of R&D in consumer appliances and how the brand has maintained its position as the market leader.   Synergyzer: Dawlance is one of the leading home...

Dawlance Journey to the Pinnacle

By Fatyma Khan We hear of many local businesses, but only a few come to become renowned brands. The key to a successful business venture is to capture an unattended market for what you are...

CAN PERFUME CHOWK GO GLOBAL?

Perfume Chowk is a cart selling perfumes at the intersection of Gulistan-e-Johar, Karachi. If you’ve traveled through Pakistan you may have seen their chalking across the country, some done by them, some by their followers;...

Digital Media Is What Make Us Tick

By Syed M. Ayaz Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today, the term Global Village undoubtedly refers to the impact of internet on the world and...

021Disrupt Conference, a Collaboration of Investors and Entrepreneurs

021Disrupt, an international conference on entrepreneurship and innovation, organized by Nest I/O, was held on the 10th and 11th of November, 2018. ‘021Disrupt’ aimed to connect the world’s leading investors and innovators with the startup...

From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2019 Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses around large and small screens with varying intensities of public...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...