Umar Saif

Q&A: Dr. Umar Saif Talks About Being the UNESCO ICTD Chair, PITB and Driving...

As originally published in Synergyzer Issue 3 – 2018 Question: First of all, congratulations on being appointed the UNESCO -...

Q&A: Blueking Wang, Manager – Huawei Consumer Business Group, on Huawei’s initiatives in the...

What were the success factors in Huawei’s strategy in becoming the world’s second largest smartphone manufacturer? Huawei focuses on innovation...

Making of a Typhone

Zeeshan Akhtar, CEO & Chairman – Qmobile, talks about how QMobile has become a mass cellular phone brand in...

NOKIA STORY: Writing the Next Chapter

By Zain Shaban The brand ‘Nokia’ has been making it in the news substantially with its big return in 2017,...
Relive Now

Relivenow: An Online Mental Health Initiative

As originally published in Synergyzer Issue 4 – 2018 Synergyzer talks to Amna Asif, Founder and CEO – Relivenow, about...

MAPPING THE LAND OF THE PURE

The Pakistani economy is evolving and not in a subtle way. The changes are evident; be it through the...

CAN PERFUME CHOWK GO GLOBAL?

Perfume Chowk is a cart selling perfumes at the intersection of Gulistan-e-Johar, Karachi. If you’ve traveled through Pakistan you may...

Integrating NOKIA

In 2013, Nokia decided to beef up sales by countering the challenge of getting non-Nokia users to consider the...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...