NOKIA STORY: Writing the Next Chapter

By Zain Shaban The brand ‘Nokia’ has been making it in the news substantially with its big return in 2017,...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we...

Making of a Typhone

Zeeshan Akhtar, CEO & Chairman – Qmobile, talks about how QMobile has become a mass cellular phone brand in...

CAN PERFUME CHOWK GO GLOBAL?

Perfume Chowk is a cart selling perfumes at the intersection of Gulistan-e-Johar, Karachi. If you’ve traveled through Pakistan you may...

MAP CONVENTION: Dancing with Disruption – Reinventing the Modern Organization

In an age where the world is changing rapidly, what can leaders do to equip their organizations? The Management Association...

MAPPING THE LAND OF THE PURE

The Pakistani economy is evolving and not in a subtle way. The changes are evident; be it through the...

Integrating NOKIA

In 2013, Nokia decided to beef up sales by countering the challenge of getting non-Nokia users to consider the...

K-ELECTRIC: Transformation Through Digitization

Currently, Chief People Officer, K-Electric, Muhammad Shoaib Baig has over 19 years of diverse international HR leadership experience across...

Dawlance Journey to the Pinnacle

By Fatyma Khan We hear of many local businesses, but only a few come to become renowned brands. The key...

K-ELECTRIC: Managing Reputation Digitally

“Digital age demands ultra-responsive approach to reputation management”, Syed Fakhar Ahmed, Chief Marketing and Communication Officer, K-Electric. Public Relations ranked...

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