MAPPING THE LAND OF THE PURE

The Pakistani economy is evolving and not in a subtle way. The changes are evident; be it through the...

MAP CONVENTION: Dancing with Disruption – Reinventing the Modern Organization

In an age where the world is changing rapidly, what can leaders do to equip their organizations? The Management Association...

CAN PERFUME CHOWK GO GLOBAL?

Perfume Chowk is a cart selling perfumes at the intersection of Gulistan-e-Johar, Karachi. If you’ve traveled through Pakistan you may...

NOKIA STORY: Writing the Next Chapter

By Zain Shaban The brand ‘Nokia’ has been making it in the news substantially with its big return in 2017,...

K-ELECTRIC: Managing Reputation Digitally

“Digital age demands ultra-responsive approach to reputation management”, Syed Fakhar Ahmed, Chief Marketing and Communication Officer, K-Electric. Public Relations ranked...

K-ELECTRIC: Transformation Through Digitization

Currently, Chief People Officer, K-Electric, Muhammad Shoaib Baig has over 19 years of diverse international HR leadership experience across...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

By Faisal Khan Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead...

DAWLANCE: There’s More to Technology

Hassan Jamil, General Manager Marketing, Dawlance, talks about the role of R&D in consumer appliances and how the brand...

TELENOR: Mentoring a Generation

  Irfan Wahab Khan, Incoming CEO, Telenor Pakistan talks to Synergyzer about Telenor’s youth mentorship mechanism built around Telenor Youth...

Digitizing Dawlance

Asad Noman, Marketing Insights  & Digital Lead – Dawlance “I personally believe that 5 years down the road,  footfall at...

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