The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
A sore point for tea marketing companies was always this: The youth did not drink tea the way their elders did. Even the...
FAUJI FOODS: KEEPING IT FRESH
We sit down with Fauji Foods’ Director Marketing & Sales, Amir Khawas, to talk about the group’s venture towards dairy products.
Synergyzer: Why did the Fauji Group decide to venture into the food business?
Amir...
OLPER’S DATE SHAKE: PRODUCT LAUNCH
After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in the country having Olper’s, Omung, Tarang and Omore under its...
Mondelez – Transforming Data and Information into Action
SYNERGYER: When did you find out that you are interested in marketing and advertising?
Javeria: I have always been a creative person by nature. My career path was never planned this way. I always wanted...
Sabir Sami On General Absence of Media Planning in Pakistan
An interview with Sabir Sami as originally published in Synergyzer Annual 2019
Sabir Sami, MD - KFC MENA, Pakistan, Turkey & Asia highlights that even though Pakistanis are tech-savvy, the trait has not been translated...