Brand Placement Impact Globally & Locally

By Ahmer Rasheed ’Boring long ad break again! Let’s switch to the sports channel for a few minutes till the break is over.’ A typical scenario that happens to millions of ad spend since consumers have...

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and a number of agencies claiming to be experts in the...

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