CAN PERFUME CHOWK GO GLOBAL?

Perfume Chowk is a cart selling perfumes at the intersection of Gulistan-e-Johar, Karachi. If you’ve traveled through Pakistan you may...

PAKISTAN IDOL: A Reckoning Force

It’s a common adage that if you really want something, the whole universe conspires and helps you achieve it....

REGULATING OUR AD-WORLD

A look at factors affecting the advertising industry and understanding how implementing regulatory measures can help foster growth in...

Good(s) Morning Pakistan!

By Yasir Masood Afaq To understand the dynamics of human motivation, Maslow’s hierarchy of needs is one of the most...

Integrating NOKIA

In 2013, Nokia decided to beef up sales by countering the challenge of getting non-Nokia users to consider the...

Branding a Nation through Integration

  Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival...

Brand Placement Impact Globally & Locally

By Ahmer Rasheed ’Boring long ad break again! Let’s switch to the sports channel for a few minutes till the...

Content Integration: Needs Greater Attention From Marketers

Shoaib Qureshy Brands and content continue to merge together with increasing pace these days. In the past few years, there...

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