Rewarding Journey Miles
Farhan Ahmed, Head of Business and Corporate Communications – Corporate Affairs Department, Standard Chartered Bank, talks about SCB’s newest...
Aman Foundation: Transforming Lives
The organization works diligently to improve the overall condition of those who dwell in the city of lights by...
Content Integration: Needs Greater Attention From Marketers
Shoaib Qureshy
Brands and content continue to merge together with increasing pace these days. In the past few years, there...
Digitizing Dawlance
Asad Noman, Marketing Insights & Digital Lead – Dawlance
“I personally believe that 5 years down the road, footfall at...
The Evolving Ad Production Dynamics in Pakistan & The Role of Millennials
As originally published in Synergyzer Annual 2018
In my 15 odd years of professional life, I have been associated with...
NOKIA STORY: Writing the Next Chapter
By Zain Shaban
The brand ‘Nokia’ has been making it in the news substantially with its big return in 2017,...
MEDIA-TAINMENT
By Sameera Ehteram
Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the...
Now Moven to Pakistan
Mirza Mansoor Ahmed, a seasoned veteran with 26 years of experience in the hotel industry of Pakistan talks about...
From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content
As originally published in Synergyzer Issue 2 – 2016
Media Habits are evolving with the fast-changing developments in the digital...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...