Rewarding Journey Miles

Farhan Ahmed, Head of Business and Corporate Communications – Corporate Affairs Department, Standard Chartered Bank, talks about SCB’s newest...

Aman Foundation: Transforming Lives

The organization works diligently to improve the overall condition of those who dwell in the city of lights by...

Content Integration: Needs Greater Attention From Marketers

Shoaib Qureshy Brands and content continue to merge together with increasing pace these days. In the past few years, there...

Digitizing Dawlance

Asad Noman, Marketing Insights  & Digital Lead – Dawlance “I personally believe that 5 years down the road,  footfall at...
ad production evolution

The Evolving Ad Production Dynamics in Pakistan & The Role of Millennials

As originally published in Synergyzer Annual 2018 In my 15 odd years of professional life, I have been associated with...

NOKIA STORY: Writing the Next Chapter

By Zain Shaban The brand ‘Nokia’ has been making it in the news substantially with its big return in 2017,...

MEDIA-TAINMENT

By Sameera Ehteram Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the...

Now Moven to Pakistan

Mirza Mansoor Ahmed, a seasoned veteran with 26 years of experience in the hotel industry of Pakistan talks about...

From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2016 Media Habits are evolving with the fast-changing developments in the digital...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...