Q&A: Chief Executive – RB Pakistan, Fahad Ashraf on Choosing the Media Mix and...
As originally published in Synergyzer Annual 2019
Fahad Ashraf, Chief Executive - Reckitt Benckiser Pakistan
Reckitt Benckiser is one of the leading advertisers in Pakistan. The...
021Disrupt Conference, a Collaboration of Investors and Entrepreneurs
021Disrupt, an international conference on entrepreneurship and innovation, organized by Nest I/O, was held on the 10th and 11th of November, 2018. ‘021Disrupt’ aimed to...
K-ELECTRIC: Managing Reputation Digitally
“Digital age demands ultra-responsive approach to reputation management”, Syed Fakhar Ahmed, Chief Marketing and Communication Officer, K-Electric.
Public Relations ranked at the sixth position in...
Jang Newspaper Uses Interactive QR & AR Technology in Jang Classifieds
As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold'
Defying the perception that print media is archaic; Jang Media Group is pioneering...
Corporate Social Responsibility for Health
By Hiba Moeen
Corporate Social Responsibility plays an important role for companies to give back to society. As part of brand image and reputation management,...
Q&A: Country Manager, OLX Pakistan on The Conception & Growth of OLX in Pakistan
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
What is the background behind the conception of OLX?
OLX was founded in Argentina...
Time For Pakistani Fashion Industry To Step Up
is fashion design an art? YES
Can Fashion Design as an art form be a successful business? YES
Does one need formal training in the art of fashion? YES
Does...
MAP CONVENTION: Dancing with Disruption – Reinventing the Modern Organization
In an age where the world is changing rapidly, what can leaders do to equip their organizations?
The Management Association of Pakistan recently organized a...
H.O.P.E.S (Help of Patients in Exigency by Students)
By Afifa Nadeem and Asra Ahmed
Vision: “To help the less fortunate fellows in their pain and sufferings without any discrimination or compromise on their...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...