Campaign

Brand Director Atifa silk Discusses Campaign Asia’s Journey and Her Role with It

Atifa Silk In the troubling times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as...

Opening the Door to Recovery

Recovery House is continuously developing a pioneering model of psychiatric rehabilitation for individuals seeking mental health services in Pakistan The Recovery House is a project...

LEADING THE SOCIALSPHERE

 Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand...

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and...

Crowd Sourcing

Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan In order to encourage the inflow of ideas and creativity, IBM holds...
brand-evolution

ARCHETYPICAL BRAND EVOLUTION

By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands, which celebrate the way we...

OLPER’S DATE SHAKE: PRODUCT LAUNCH

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in...

LKMWT – A Venture with a Purpose

Compiled By Umer Bin Dawood Named after the famous drama and stage actor; Latif Kapadia Memorial Welfare Trust operates to support and assist the under...

H.O.P.E.S (Help of Patients in Exigency by Students)

By Afifa Nadeem and Asra Ahmed Vision: “To help the less fortunate fellows in their pain and sufferings without any discrimination or compromise on their...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...