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Brand Placement Impact Globally & Locally

’Boring long ad break again! Let’s switch to the sports channel for a few minutes till the break is...

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot...

OLPER’S DATE SHAKE: PRODUCT LAUNCH

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage...
brand-evolution

ARCHETYPICAL BRAND EVOLUTION

By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands,...

Q&A: Blueking Wang, Manager – Huawei Consumer Business Group, on Huawei’s initiatives in the...

What were the success factors in Huawei’s strategy in becoming the world’s second largest smartphone manufacturer? Huawei focuses on innovation...
Umar Saif

Q&A: Dr. Umar Saif Talks About Being the UNESCO ICTD Chair, PITB and Driving...

As originally published in Synergyzer Issue 3 – 2018 Question: First of all, congratulations on being appointed the UNESCO -...

KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND

A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC...

Branding a Nation through Integration

Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival...

SastaTicket.pk: STOP! TRAVEL…

Shazil Mehkri, CEO, SastaTicket.pk, talks about the online travel marketplace for Pakistanis that is offering travel solutions to suit...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...