Brand Placement Impact Globally & Locally

’Boring long ad break again! Let’s switch to the sports channel for a few minutes till the break is...

KE – Illuminating Kolachi’s Pride

By Sanna Malik The ‘city of lights’ as Karachi is called, owes its magnificence and its metaphorical brightness to its...

OLPER’S DATE SHAKE: PRODUCT LAUNCH

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage...

Nueplex Cinemas ‘The Place’ to be in Karachi

By Ghazala Suleman Karachites are in for a big treat as the largest cinema complex ever built in Pakistan comes...

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot...

TRIDENT: REFRESHED!

Usman Muneer, Managing Director, Mondelez International sits down with Synergyzer to share insight into Trident’s recent launch in Pakistan.   Synergyzer:...

SastaTicket.pk: STOP! TRAVEL…

Shazil Mehkri, CEO, SastaTicket.pk, talks about the online travel marketplace for Pakistanis that is offering travel solutions to suit...

Branding a Nation through Integration

Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival...

H.O.P.E.S (Help of Patients in Exigency by Students)

By Afifa Nadeem and Asra Ahmed Vision: “To help the less fortunate fellows in their pain and sufferings without any...

Network of Organizations working with People with Disabilities Pakistan

NETWORK OF ORGANIZATIONS WORKING WITH PEOPLE WITH DISABILITIES, PAKISTAN By Zahra Anum It’s a particularly punishing summer afternoon in Karachi, and...

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