Marketing

As originally published in Synergyzer Issue 2, 2019 The rapidity with which digitalization and technology are embedding into our lifestyles...

As originally published in Synergyzer Issue 2 – 2019 Media Habits are evolving with the fast-changing developments in the digital...

As originally published in Synergyzer Issue 2 – 2019 The cellular industry has more than 161 million cellular subscribers, while...

Women Will Lead 2019, a Google initiative, was held in Avari Towers, Karachi, on 5th July with the aim to...

5th July 2019, at Avari Towers Karachi, when Google Partners Team conducted the workshop 'Women Will Lead 2019' led...

  Rank 2019 Brand Category Brand value 2019 ($BN) Brand value change Rank 2018 1 Retail 315.505 52% 3 2 Technology 309.527 3% 2 3 Technology 309.000 2% 1 4 Technology 251.244 25% 4 5 Payments 177.918 22% 7 6 Technology 158.968 -2% 6 7 Retail 131.246 16% 9 8 Technology 130.862 -27% 5 9 Fast Food 130.368 3% 8 10 Telecom Providers 108.375 2% 10   ‘Eco-system’ brands win over consumers as many traditional brand...

The mere idea that something new has been invented lately seems to have become a bit of a far-fetched...

Uber uses a shared economy model in other countries it operates in. How has this panned out in Pakistan...

021Disrupt, Nest i/o’s flagship conference on entrepreneurship and innovation, focuses on showcasing the Pakistani startup ecosystem to local and...