CAN PERFUME CHOWK GO GLOBAL?

Perfume Chowk is a cart selling perfumes at the intersection of Gulistan-e-Johar, Karachi. If you’ve traveled through Pakistan you may...

WHAT CHAMPIONS ARE MADE OF?

Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of...

BRAND ELECTIONS: Coming Soon Again

Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues...

PAKISTAN PETROLEUM INDUSTRY: Fueling Growth Through Deregulation

By Umer Bin Dawood   Traditionally, prices of petroleum products in Pakistan have been regulated by the government itself. So the...

PAKISTAN IDOL: A Reckoning Force

It’s a common adage that if you really want something, the whole universe conspires and helps you achieve it....

NOKIA STORY: Writing the Next Chapter

By Zain Shaban The brand ‘Nokia’ has been making it in the news substantially with its big return in 2017,...

K-ELECTRIC: TRANSFORMATION THROUGH DIGITALIZATION

Currently, Chief People Officer, K-Electric, Muhammad Shoaib Baig has over 19 years of diverse international HR leadership experience across...

MAP CONVENTION: Dancing with Disruption – Reinventing the Modern Organization

In an age where the world is changing rapidly, what can leaders do to equip their organizations? The Management Association...

New Stakes: Business Mergers and Acquisitions in Pakistan

We catalogue the major business integrations carried out in Pakistan over the year and what it means for the...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

By Faisal Khan Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead...

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