Celebrate the Colour Of The Season With The OPPO #OrangeSplash Campaign To WIN An...

OPPO, the global smartphone brand, recently launched its unique #OrangeSplash campaign intended to encourage people to show their creativity using OPPO smartphones and build...
bharat avalani

Bharat Avalani, CKO AFAA on the Significance of Storytelling in Advertising

Bharat Avalani, Chief Knowledge Officer – AFAA Bharat Avalani, Chief Knowledge Officer – AFAA, runs AFAA’s...
Campaign

Brand Director Atifa silk Discusses Campaign Asia’s Journey and Her Role with It

Atifa Silk In the troubling times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as...
qashif effendi

Qashif Effendi discusses the Importance of a Brand Message Communicating the Brand Promise

As originally published in Synergyzer Annual 2020. I was once asked to define a brand in three words. After...
ACCA

“Education Sector – innovation in the delivery model is a must”: Experts

“We need to forget about the way education was delivered in the pre-COVID19 era, we can’t and must not go back to...

6 Ways How Brands Are Fighting COVID-19

The global pandemic COVID-19, known to have begun from Wuhan, China, continues to impact most of the world. Since the disease is confirmed...
TECNO 48MP

TECNO has Finally Launched Camon 15 in Pakistan

TECNO, a global leading mobile phone brand has finally unpacked its most awaited CAMON 15 in first ever Live Broadcast event happened...

Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus...

Synergyzer: Documenting the Year 2019 for our Print and Digital

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...