MAPPING THE LAND OF THE PURE
The Pakistani economy is evolving and not in a subtle way. The changes are evident; be it through the...
COKE STUDIO SEASON 10 – BRINGING BACK THE MUSIC
In times of a country’s downturn, ‘arts’ tend to get severely overlooked. Considered a luxury rather than a necessity,...
#BeMyGuest 2.0: SHAH RUKH KHAN INVITES YOU TO BE HIS GUEST IN DUBAI
Dubai is a city known for its tourism and Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is...
BRAND ELECTIONS: Coming Soon Again
Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues...
CONNECTING THE DOTS
Olga Arara-Kimani talks to Synergyzer about her illustrious journey to being the Regional Head, Corporate Affairs and Brand &...
PAKISTAN PETROLEUM INDUSTRY: Fueling Growth Through Deregulation
By Umer Bin Dawood
Traditionally, prices of petroleum products in Pakistan have been regulated by the government itself. So the...
MAP CONVENTION: Dancing with Disruption – Reinventing the Modern Organization
In an age where the world is changing rapidly, what can leaders do to equip their organizations?
The Management Association...
CAN PERFUME CHOWK GO GLOBAL?
Perfume Chowk is a cart selling perfumes at the intersection of Gulistan-e-Johar, Karachi.
If you’ve traveled through Pakistan you may...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....
KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND
A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC...