Bharat Avalani, CKO AFAA on the Significance of Storytelling in Advertising
Bharat Avalani, Chief Knowledge Officer – AFAA
Bharat Avalani, Chief Knowledge...
Brand Director Atifa silk Discusses Campaign Asia’s Journey and Her Role with It
Atifa Silk
In the troubling times of publications losing traditional ad revenue, Atifa...
Qashif Effendi discusses the Importance of a Brand Message Communicating the Brand Promise
As originally published in Synergyzer Annual 2020.
I was once asked to define a...
“Education Sector – innovation in the delivery model is a must”: Experts
“We need to forget about the way education was delivered in the pre-COVID19 era, we can’t and...
6 Ways How Brands Are Fighting COVID-19
The global pandemic COVID-19, known to have begun from Wuhan,
China, continues to impact most of the world....
TECNO has Finally Launched Camon 15 in Pakistan
TECNO, a global leading mobile phone brand has finally unpacked its most awaited CAMON 15 in first...
Vatika’s Message: Be Effective, Less is More
When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets....
Synergyzer: Documenting the Year 2019 for our Print and Digital
As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you...
Digitizing The Nation by Imtiaz Noor Mohammad
The mere idea that something new has been invented lately seems to have become a bit of a far-fetched...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...