Insights

The IMF Review of February 2020 states that the economy of Pakistan is on the path of gradual recovery. The current government has taken corrective measures to strengthen the economy and it has had...

Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack of exposure, and disconcerting economic conditions are some of the...

As originally published in Synergyzer Annual 2020 POPULATION STATS CELLPHONE AND INTERNET USERS FACTORS FOR FINANCIAL INCLUSION E-COMMERCE IN PAKISTAN TRANSACTION VALUES AND VOLUME MONTHLY REACH FOR DIGITAL TOUCH POINTS Facebook has reported 33 million users who can be reached. Last...

The first wave of COVID-19 had an impact everywhere. A number of consumer categories and brands stopped advertising on TV completely and resumed only in the later part of the year. COVID-19 was a...

Synergyzer: Can you tell us about your personal journey and how you came to be a part of Hashoo Group? What inspired you to pursue a career in the hospitality industry? Haseeb A. Gardezi: My...

Pakistan has emerged as a large consumer of Coca-Cola, even outselling the United Kingdom in terms of sales. This fascinating information is brought to light by Sabik Berjees, CEO of SB Global REIT Management...

As published in Synergyzer Annual 2020 issue. TOP ADVERTISED NETWORKS Karachi, Lahore and Islamabad Just Music FM 106.2 was the most advertised network with 20% share of minutes advertised, followed by SAMAA FM 107.4 at 19%. Only those...