Convergence of Social Media with E-Commerce and Beyond
SOCIAL COMMERCE (defined): Social commerce is a subset of electronic commerce activities that involve social media and online media platforms that support social interaction, and user contributions to assist online buying and selling of...
Most Popular YouTube Ads in Pakistan: January to June 2018
This week YouTube released its YouTube Ad Leaderboard in Pakistan: January to June 2018. This list is a reflection of the creative canvas that YouTube has provided these brands.
According to Farhan Qureshi, Regional Head...
Impact of COVID-19 on TV ADEX
The first wave of COVID-19 had an impact everywhere.
A number of consumer categories and brands stopped advertising on TV completely and resumed only in the later part of the year.
COVID-19 was a...
TV Ad Expenditure for Fiscal Year July 2020 – June 2021 in Pakistan
In Pakistan TV is still considered the top platform in terms of investment done by advertisers.
Yet industry experts are of the opinion that this may not be the case in a couple of years....
GOOGLE YEAR IN SEARCH 2017
Google looks back at 2017 through searches, providing a unique perspective on the year's major events, top newsmakers and hottest trends.
HOW ARE THE TRENDING LISTS POPULATED?
Lists are based on search terms that had a...
Amazon Ranks First in The 100 Most Valuable Global Brands
With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released for the year by WPP...
Most Popular YouTube Ads and Trends for Pakistan in 2018
As originally published in Synergyzer Annual 2019
Google’s list of 2018’s most popular YouTube ads in Pakistan represents the top 10 ads and branded content people chose to watch on YouTube through a combination of...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
