Is TikTok Taking Over Social Media in Pakistan?
Tiktok has become the most downloaded social media application of Pakistan according to US-based Intelligence firm Sensor Tower. The Chinese owned social media app...
Most Popular YouTube Ads and Trends for Pakistan in 2018
As originally published in Synergyzer Annual 2019
Google’s list of 2018’s most popular YouTube ads in Pakistan represents the top 10 ads and branded content...
Imtiaz Noor Muhammad on the Questionable Usage of Data in Digital Marketing
As originally published in Synergyzer Annual 2020.
The evolution of the digital sphere has effectively reshaped the world...
Digital Media Landscape of Pakistan
As originally published in Synergyzer Annual 2019
Radio AdTracking 2018
As originally published in Synergyzer Annual 2019
Amazon Ranks First in The 100 Most Valuable Global Brands
Rank 2019
Brand
Category
Brand value 2019 ($BN)
Brand value change
Rank 2018
1
Retail
315.505
52%
3
2
Technology
309.527
3%
2
3
Technology
309.000
2%
1
4
Technology
251.244
25%
4
5
Payments
177.918
22%
7
6
Technology
158.968
-2%
6
7
Retail
131.246
16%
9
8
Technology
130.862
-27%
5
9
Fast Food
130.368
3%
8
10
Telecom Providers
108.375
2%
10
‘Eco-system’ brands win over consumers as many traditional brand categories crumble
Consumer technology brands...
Most Popular YouTube Ads in Pakistan: January to June 2018
This week YouTube released its YouTube Ad Leaderboard in Pakistan: January to June 2018. This list is a reflection of the creative canvas that...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...