Consumer Insights to Boost Pakistani Brands in COVID-19
Whilst most of us entered the New Year on a wave of cautious optimism, the pandemic continues to loom large, casting shadows on plans for speedy business recovery. Luckily, we have a year’s worth...
Most Popular YouTube Ads in Pakistan: January to June 2018
This week YouTube released its YouTube Ad Leaderboard in Pakistan: January to June 2018. This list is a reflection of the creative canvas that YouTube has provided these brands.
According to Farhan Qureshi, Regional Head...
GOOGLE YEAR IN SEARCH 2017
Google looks back at 2017 through searches, providing a unique perspective on the year's major events, top newsmakers and hottest trends.
HOW ARE THE TRENDING LISTS POPULATED?
Lists are based on search terms that had a...
Daraz Pavilion – Your Front Seat to the Cricket Craze
Synergyzer: Can you provide insights into the inception of Daraz Live streaming for cricket tournaments? What motivated Daraz to venture into live streaming in the context of cricket?
Ammar Hassan: As a means of...
Google Year in Search 2018
As originally published in Synergyzer Annual 2019
Google looks back at 2018 through searches providing a unique perspective on the year's famous personalities and important moments around the Globe.
WHAT IS GOOGLE'S YEAR IN SEARCH?
From everyday...
Radio Industry Advertisement Tracking Analysis – December 2018
As originally published in Synergyzer Annual 2019
The research and analysis is conducted and provided by Media Miles.
TOP ADVERTISED NETWORKS*
Karachi, Lahore & Islamabad
Samaa FM107.4 was the most advertised network with 18% share of minutes advertised,...
Video Viewing in Pakistan: A YouTube Feature
PAKISTAN: KEY MACROECONOMICS TRENDS
Source: YouTube profiling study, Kantar TNS, Pakistan, October 2018.
WHAT YOU-TUBE IS TO PAKISTANIS?
Source: Pakistan Millenial Study, Ipsos, "Getting Closer to MENA's Generation Y", March 2018.
TOP 8 CONTENT CATEGORIES ON YOU-TUBE IN...
Tracking Sound Waves – Radio 2020
As published in Synergyzer Annual 2020 issue.
TOP ADVERTISED NETWORKS
Karachi, Lahore and Islamabad
Just Music FM 106.2 was the most advertised network with 20% share of minutes advertised, followed by SAMAA FM 107.4 at 19%.
Only those...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
