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Media Consumption Patterns in Pakistan

As originally published in Synergyzer Annual 2019  
google

GOOGLE YEAR IN SEARCH 2017

Google looks back at 2017 through searches, providing a unique perspective on the year's major events, top newsmakers and...
Election Tracking the Tube

Advertising During Election Campaign 2018

Political parties advertised in full force from July 5 to 23, 2018 over electronic media. The election was held on...

Most Popular YouTube Ads and Trends for Pakistan in 2018

As originally published in Synergyzer Annual 2019 Google’s list of 2018’s most popular YouTube ads in Pakistan represents the top...
YouTube Banner

Most Popular YouTube Ads in Pakistan: January to June 2018

This week YouTube released its YouTube Ad Leaderboard in Pakistan: January to June 2018. This list is a reflection...
broadcast media

Broadcast Media vs Digital Media, Muhammad Ali Analyzes Pakistan ADEX 2019

The IMF Review of February 2020 states that the economy of Pakistan is on the path of gradual recovery....

Digital Media Landscape of Pakistan

As originally published in Synergyzer Annual 2019

Radio AdTracking 2018

As originally published in Synergyzer Annual 2019    

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...