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Is TikTok Taking Over Social Media in Pakistan?

Tiktok has become the most downloaded social media application of Pakistan according to US-based Intelligence firm Sensor Tower. The...
wunderman thompson

Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs

Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting...

Digital Media Landscape of Pakistan

As originally published in Synergyzer Annual 2019

Media Consumption Patterns in Pakistan

As originally published in Synergyzer Annual 2019  
Digital

Imtiaz Noor Muhammad on the Questionable Usage of Data in Digital Marketing

As originally published in Synergyzer Annual 2020. The evolution of the digital sphere...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...