Broadcast Media vs Digital Media, Muhammad Ali Analyzes Pakistan ADEX 2019
The IMF
Review of February 2020 states that the economy of Pakistan is on the path of
gradual recovery....
Imtiaz Noor Muhammad on the Questionable Usage of Data in Digital Marketing
As originally published in Synergyzer Annual 2020.
The evolution of the digital sphere...
Is TikTok Taking Over Social Media in Pakistan?
Tiktok has become the most downloaded social media application of Pakistan according to US-based Intelligence firm Sensor Tower. The...
Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs
Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting...
Amazon Ranks First in The 100 Most Valuable Global Brands
Rank 2019
Brand
Category
Brand value 2019 ($BN)
Brand value change
Rank 2018
1
Retail
315.505
52%
3
2
Technology
309.527
3%
2
3
Technology
309.000
2%
1
4
Technology
251.244
25%
4
5
Payments
177.918
22%
7
6
Technology
158.968
-2%
6
7
Retail
131.246
16%
9
8
Technology
130.862
-27%
5
9
Fast Food
130.368
3%
8
10
Telecom Providers
108.375
2%
10
‘Eco-system’ brands win over consumers as many traditional brand...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...