lkmwt

Is TikTok Taking Over Social Media in Pakistan?

Tiktok has become the most downloaded social media application of Pakistan according to US-based Intelligence firm Sensor Tower. The...
wunderman thompson

Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs

Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting...
Most Valuable Global Brands

Amazon Ranks First in The 100 Most Valuable Global Brands

  Rank 2019 Brand Category Brand value 2019 ($BN) Brand value change Rank 2018 1 Retail 315.505 52% 3 2 Technology 309.527 3% 2 3 Technology 309.000 2% 1 4 Technology 251.244 25% 4 5 Payments 177.918 22% 7 6 Technology 158.968 -2% 6 7 Retail 131.246 16% 9 8 Technology 130.862 -27% 5 9 Fast Food 130.368 3% 8 10 Telecom Providers 108.375 2% 10   ‘Eco-system’ brands win over consumers as many traditional brand...

Television AdTracking 2018

As originally published in Synergyzer Annual 2019  

Radio AdTracking 2018

As originally published in Synergyzer Annual 2019    

Most Popular YouTube Ads and Trends for Pakistan in 2018

As originally published in Synergyzer Annual 2019 Google’s list of 2018’s most popular YouTube ads in Pakistan represents the top...

Google Year in Search 2018

As originally published in Synergyzer Annual 2019

Digital Media Landscape of Pakistan

As originally published in Synergyzer Annual 2019

Media Consumption Patterns in Pakistan

As originally published in Synergyzer Annual 2019  

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...