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Preserving Creativity in an AI-Powered World

Breakthroughs in technology are often thought to be a driver of job losses, but these fears can easily be exaggerated owing to concerns about job security – especially in the economic disaster we face...
broadcast media

Broadcast Media vs Digital Media, Muhammad Ali Analyzes Pakistan ADEX 2019

The IMF Review of February 2020 states that the economy of Pakistan is on the path of gradual recovery. The current government has taken corrective measures to strengthen the economy and it has had...

realme Entitled Fast Company’s “50 Most Innovative Companies In China” Of 2020

Pakistan, December 23, 2020 – the young trendsetting technology company, realme is committed to providing premium smartphones and AIoT products globally. The brand with the “Dare to Leap” slogan, brings forward the latest technologies...
creative selling

Is Creative Selling An Abstract Process? Anusha Amjad Explores

Let’s talk money. Seems slightly unsettling, doesn’t it? Growing up, I had trouble putting art and money together, it felt wrong – that how could something so pure, so genuine, be corresponded with something...

Picture Perfect Travel – The Emotion Behind the Frame

Captivating travel photography serves as an indispensable guide for individuals seeking explorative and transformative journeys. It offers a visual narrative that not only captivates the mind with tales of the past but also inspires...

TECNOPhotoWalk captures the magnificence of Islamabad through the lens of Camon 16

TECNO keeps bringing innovative campaigns, continuing the legacy of raising the bar higher for building engagement with its fans and customers. The renowned smartphone brand has started a new Photowalk campaign that shall be...

Q&A: CEO – Dawn News, Shakeel Masud on Flight of Capital & Government’s Inability

As originally published in Synergyzer Annual 2019 Shakeel Masud, CEO - Dawn News & Chairman PBA, highlights how the media industry is under pressure due to to the government's inability to release payments in billions...
synergyzer

Synergyzer Editor, Sanna Malik Discusses How COVID19 Has Changed The Future of Brands &...

Writing this, I realize how much privilege is associated with the word ‘ready’: How many of us are ‘ready’ to stay socially-distanced – including isolated – in a lockdown with ample supplies to last...
Shell Tameer

Shell Celebrates 75 Years of Powering Progress in Pakistan

Shell Pakistan celebrated Pakistan’s seventy-fifth anniversary, this November, with a grand ceremony, attended by their partners, industry leaders, business professionals,  entrepreneurs, and academia. It was also the occasion when the company announced the winners...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...