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Jawad Humayun on PAA’s Role in Safeguarding the Advertising Industry

Jawad Humayun, Chairman - Pakistan Advertising Association; talks about the role PAA is playing in safeguarding advertising agencies and their plans on implementing the Minimum Production Tariff.  Synergyzer: What is the role of PAA in...

Hats Off To Safdar Ali (Safdar)

  Safder Ali -Creative Group Head, Synergy Dentsu       Tell us about your early life. My parents’ wanted me to be a Haafiz-e-Quran, so I studied at a religious seminary in Malir. I continued with this till the early...

Q&A: CEO – Hum Network, Duraid Qureshi on PTV becoming redundant

As originally published in Synergyzer Annual 2019 Duraid Qureshi, CEO - Hum Network, and Secretary General, PBA on PTV becoming redundant in today's age, along with highlighting persisting issues that broadcasters are facing from the...

Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube

Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand. Synergyzer: Tall Man Films partnered with Innovative Biscuits for the Digestive Showtime anthology...
broadcast media

Broadcast Media vs Digital Media, Muhammad Ali Analyzes Pakistan ADEX 2019

The IMF Review of February 2020 states that the economy of Pakistan is on the path of gradual recovery. The current government has taken corrective measures to strengthen the economy and it has had...

Diving Deep Into TV Ratings with Salman Danish Naseer, Director Medialogic

Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.   Synergyzer: Your name has been synonymous with Medialogic — the...
haseena moin

Remembering Haseena Moin: Portraying Strong Women In Pakistani Dramas

This interview was conducted in 2018. For those who have grown up watching PTV dramas, Haseena Moin is a name they respect; from Shehzori in the 1970s to Jaane Anjaane in the 90s, Haseena Moin...

Actor Omair Rana On Why Artists Need To Be United For Royalty

Omair Rana stresses the importance of artists being a part of guilds and unions to ensure their rights can be met.  Synergyzer: What is the difference in content productions for mainstream television versus digital platforms? Omair...

Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...

As originally published in Synergyzer Annual 2019 Synergyzer: Being a media auditor, what is your opinion on the current state of the media industry? Media Auditor: In the words of Mark Pritchard, Chief Brand Officer –...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...