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Pakistan On the Map

Pakistan is an emerging nation that is in the news for mostly the wrong reasons, and that’s a good thing. Prior to the 9/11 incident, very few in the West knew that Pakistan existed....

Autobiography – What Does World’s Smallest Book “Frickin Short Life” Convey?

What better way to review a book than to immerse the reader in the ambiance it creates? After all, our book selections are often driven by how we feel in that moment; often curious,...

Shield’s Bold Move On Mom Expectations Is Worth Appreciating

Motherhood is a profound journey that comes with its joys, challenges, and a myriad of expectations. In today’s society, these expectations are often shaped and perpetuated by various external factors, with brands playing a...

Hand in Hand Around the World – Tales of Mr. and Mrs. Nishat Haroon

Synergyzer: Traveling as "Uncleji" and "Auntyji" around the world seems like a blast! Can you tell us how this fun persona developed and what inspired you to start documenting your adventures? Uncleji: The passion for...

Lab Test – JazzCash Hai Na!

Neil Christy CEO Head Lion Founder/Admin KAMN Facebook Group Har Cringe Fest Ki Liyay JazzCash Hai Na!  After seeing the ad, this is how I imagined the brief was given. The marketing manager suddenly disappeared. The manager reappeared after...

Top 5 AI and Brand Collaborations We Loved

2023 was the year of change and innovation in the world of marketing and advertising. AI took over quickly, and before we could comprehend what had happened, it had swiftly made its way into...

Pantone’s Color of the Year 2024 is “Peach Fuzz”

Let's be real; as Pakistanis, most of us didn't even know there existed a color called "Peach Fuzz," named the color of the year by Pantone. Last week, Peach Fuzz was selected as the color...

The Game Awards 2023 – Winners List

The Game Awards 2023 has finally ended and gave us a taste of the gaming world's history and what the future holds. Firstly, the award show rightfully paid tribute to the outstanding titles and...

Cricket and Pakistan’s People, Identity, and Political Landscape

Cricket is seen as a shared cultural manifestation of the society. The sport is not merely a form of entertainment. It encompasses discussions on politics, social (dis)order, cultural norms, class distinctions, and religion –...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...