Nostalgia Reigns as Oppo Brings Ranbir Kapoor and Konkona Sen Back as ‘Sid’ and...
Wake Up Sid is one of the most loved movies of its time, and people clearly remember Sid and Ayesha and their electrifying chemistry to this day. Now, Oppo India has brought Ranbir Kapoor...
Travel – The Burnout Antidote
Travelling seems like such a luxury at times. It seems like an extra expenditure that you could save up on and instead put that money in that long-term savings account. What if we say...
Hashoo Hotels – A Leader’s Journey in Hospitality
Synergyzer: Can you tell us about your personal journey and how you came to be a part of Hashoo Group? What inspired you to pursue a career in the hospitality industry?
Haseeb A. Gardezi: My...
Travel Has Timed
I was driving past a community park near my house on my way back home from work. On the crooked walking track were a bunch of people in their colourful tracksuits, running for their...
When Brands Promote Tourism While Marketing Their Products
We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way up some 250 plus steps to the famous Hindu temple within...
From Octopus DJs to Biryani Cravings
Ladies and gents, welcome to the crazy world of advertising. I hope you're ready for a round-the-world trip that won't cost you any frequent flyer miles or a delayed flight due to fuel not...
A Candid Conversation with Travel Vlogger – Abrar Hassan
Synergyzer: As a Travel Vlogger your recent 50-day motorcycle journey to Saudi Arabia for the Umrah pilgrimage is truly remarkable. Can you share the personal motivations that led you to embark on such an...
Uplifting Pakistan’s National Brand Through Tourism
When we hear the name of any person, thing, or brand, certain emotions rush through us about that particular character. These emotions drive the decision of liking and disliking, which can impact the overall...
Ad Review – Shan Foods Wins Hearts Yet Again
Shan Foods is known to have great messaging with remarkable insights and bang-on execution; this time, it is no different. Shan came out with a new campaign called "Seekho Shan Se," the main insight...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
