Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...
Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...
Amazon Ranks First in The 100 Most Valuable Global Brands
With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released for the year by WPP...
Qashif Effendi Writes About How The Pandemic Created Unexplored Opportunities For Viral Content
The world has witnessed a lot of changes lately – as if the digital era and the fact that 90% of all data in the world has been produced in the last two years...
Book Talk at Liberty Books: Rosita Armytage on ‘Big Capital in an Unequal World’
On February 16th, 2023, a thought-provoking discussion, ' Book Talk – Big Capital in an Unequal World: The Micropolitics of Wealth in Pakistan by Dr. Rosita Armytage' took place at Liberty Books, Clifton Karachi. Liberty Books,...
TCL Becomes the Title Sponsor of Peshawar Zalmi ahead of PSL 2021
With Pakistan’s largest sporting event just around the corner, electronics giant TCL Pakistan once again renewed their partnership with Peshawar Zalmi. The partnership was formally signed by Zalmi Chairman Javed Afridi and TCL Pakistan’s...
Bykea’s Startup Journey & Future Vision
As originally published in Synergyzer Issue 4 – 2018
Synergyzer talks to the COO of Bykea, Rafiq Malik, about the creation of the startup and its progress since it came out of incubation.
What made you...
Synergyzer On Bringing Pakistan’s Advertising, Marketing & Media Industry Beyond the New Normal
The pandemic came like an unseen bombshell that introduced us to a new normal. Just like commercial businesses, industries, and the services industry was hit by COVID-19, similarly, the advertising world bared major setbacks...
Beyond Muscles – Sohail Anwar’s Mission for a Healthier Pakistan
Synergyzer: Congratulations on being elected as the Vice President of the South Asian Bodybuilding Association! How does it feel to hold such a prestigious position, and what are your plans for promoting bodybuilding in...
THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR
SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking now?
JAVED JABBAR: Majeed Ahmad, Nafees Ghaznavi, and myself launched...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
