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Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise

Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020. I was once asked to define a brand in three words. After struggling...
Women Will Lead 2019 Google

Women Will Lead Workshop 2019: Panel Discussion on Empowering Women

5th July 2019, at Avari Towers Karachi, when Google Partners Team conducted the workshop 'Women Will Lead 2019' led by Sarah Liu, Founder & Managing Director of The Dream Collective, a panel discussion was held...
Synite Digital

Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models

Hasnain Hukumdad, Synite Digital As originally published in Synergyzer Annual 2020 Back in the day, when I entered the advertising industry in Pakistan in the early nineties, the business was beautiful yet evolving. The full-service...

YouTube Pakistan:Which channels are leading the rankings?

COVID-19  not only increased viewership over linear TV, but also changed viewership numbers for YouTube in Pakistan. In order to see the growth size of YouTube channels in Pakistan we have taken into consideration numbers...

Changes in Beauty Industry during the COVID-19 Pandemic- Syeda Hamana Gull

When Aldous Huxley wrote the essay, “The Beauty Industry”, in times of the Great Depression of 1930’s, the case he established on a lighter note was, the beauty industry will never see a downfall. Before...

Media Demons: Grabbing the Horns- Part 2

“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the channel mix, the time slot mix and the top positions....

Creepy (Red) Balloon – IT: Out From the Trailer and Into Instagram

Box Office success IT released the trailer for its Chapter 2 on  9th May 2019. The trailer follows the character of Jessica Chastain visiting her childhood home in Derry where she meets the new occupant...

Q&A: CEO- The Brand Partnership & Vice Chairman PAA, Numan Nabi on the Need...

We spoke to Numan Nabi, CEO – The Brand Partnership, in 2018; when he was also the Vice Chairman, Pakistan Advertising Association (PAA); about the need for regulations in the media industry and positioning...

Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs

Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally. ADNAN SYED Former Chief Innovation Officer - Adcom Zenith & Adcom Leo...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...