Editor's Pick

Role of Social Sciences in Political Marketing

If political marketing has been introduced as the art of convincing, then by tracing its origins back to the ideas of Aristotle or Plato, the roots of political marketing can be found in numerous...

Travel – The Burnout Antidote

Travelling seems like such a luxury at times. It seems like an extra expenditure that you could save up on and instead put that money in that long-term savings account. What if we say...
Relive Now

Relivenow: An Online Mental Health Initiative

As originally published in Synergyzer Issue 4 – 2018 Synergyzer talks to Amna Asif, Founder and CEO – Relivenow, about the inception, goals and journey of the social entrepreneurship startup. What made you start Relivenow? I have...

Pakistan On the Map

Pakistan is an emerging nation that is in the news for mostly the wrong reasons, and that’s a good thing. Prior to the 9/11 incident, very few in the West knew that Pakistan existed....

Pakistan – You Only Saw What You Were Showed

Do you wonder if your choice about something was driven by listening to other people's opinions, reading something, or following a general perception? Like by now, you should realize that the only reason you...

The Marriage of Marketing and Politics

Pakistan is in the throes of state elections. The rage is gathering momentum. With increasingly high media consumption and strong opinions on this subject, it is imperative to get it right. As we witness the...

Merit Ka Munjunn!

Merit in Pakistan has assumed a role akin to the Terms and Conditions agreement one casually acknowledges while downloading an app—an element of seemingly trivial significance. However, this perceived insignificance of merit has emerged...
NIC

Q&A: Director National Incubation Center, Karachi on NIC Karachi’s Role In Pakistan’s Entrepreneurial &...

As originally published in Synergyzer Issue 4 – 2018 Shahjahan Chaudhry, Director - NIC What is the idea behind National Incubation Centre? Disruptive innovation is when you do something which is ten times better or costs ten...

…AND WE BEGAN OUR RAMZAAN WITH THESE!

Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties and of course the celebrated Ramzan TVC’s. So on the occasion of the First Friday...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...