Editor's Pick

Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...

As originally published in Synergyzer Annual 2019 Synergyzer: Being a media auditor, what is your opinion on the current state of the media industry? Media Auditor: In the words of Mark Pritchard, Chief Brand Officer –...

Travel Has Timed

I was driving past a community park near my house on my way back home from work. On the crooked walking track were a bunch of people in their colourful tracksuits, running for their...
making a difference pakistan

10 Philanthropists Who Have Made A Difference In Pakistan

As originally published in Synergyzer Issue 4 – 2014 Synergyzer has compiled a list of people and organizations that are making a difference in the Pakistani society with their philanthropic efforts. A lot of efforts...
Relive Now

Relivenow: An Online Mental Health Initiative

As originally published in Synergyzer Issue 4 – 2018 Synergyzer talks to Amna Asif, Founder and CEO – Relivenow, about the inception, goals and journey of the social entrepreneurship startup. What made you start Relivenow? I have...

Political Branding: Panel Discussion on Narrative Building

Political branding encompasses the deliberate and strategic efforts of political leaders to create a unique and recognizable identity for themselves or their parties. It involves shaping public perception, establishing a strong and memorable image,...

Merit Ka Munjunn!

Merit in Pakistan has assumed a role akin to the Terms and Conditions agreement one casually acknowledges while downloading an app—an element of seemingly trivial significance. However, this perceived insignificance of merit has emerged...

Role of Social Media in Political Campaigns

The audio-visual means have opened up immense possibilities for creating awareness quickly and more effectively. Print media is no longer the main vehicle of awareness, and new information / social media has produced an...

Huma Baqai – Where Does the Buck Stop?

Synergyzer: Who is Dr. Huma Baqai? Just walk us through your journey.  Huma Baqai: I am a very boring Professor, but at the end of the day, very happy to be that. It happened by...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...