Do Not Read…If You Have No Courage & Still In The Media
As originally published in Synergyzer Annual 2019
I have been a part of the media industry for over 15 years now and I am witnessing the sinking of this ship due to our inefficiencies and...
TO B OR NOT TO B!
It is a truly delightful sight to see our cinema industry taking a more stable path after years of stagnation. Yet, as they say that one should look before they leap; brand placement should...
Qashif Effendi on Run-Of-The-Mill Advertising
As originally published in Synergyzer Annual 2019
With evolution, one expects improvements. Take advertising in Pakistan for instance. So much technology, cross-border learnings, global alignments and multinational culture; it stands to reason that advertising today...
Q&A: Faizan Laghari on Technopreneurship & His Dislike for Wantrepreneurs
As originally published in Synergyzer Issue 3 – 2018
Faizan Laghari is a serial technopreneur for 16 years and counting. He has served as a speaker, mentor, and judge at many Startup Weekends, Plan9 launchpads,...
The Great Rate Race
As originally published in Synergyzer Annual 2019
Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders have put it, the industry is ailing from a number...
K-Electric: Setting New Benchmarks for Sustainability
As originally published in Synergyzer Issue 4 – 2018
Sustainability is a recent buzzword describing a way of life that supports itself and its surroundings while preserving existing resources for future consumption. It’s become a...
SYNERGYZING ACROSS THE ADVERTISING HORIZONS!
What do you do when you realize that it’s right about time that more than 5 decades of Pakistani advertising finally needs an echoing voice to help it step into a brighter future; to...
JANG MEDIA GROUP REPRESENTS PAKISTAN AT CANNES LIONS 2018
Jang Media Group is proud to be appointed as the Official Country Representative of Cannes Lions, the biggest festival of creativity since 1950s. This is an opportunity for all the creative communication organizations and...
Media Industry Insider on Battling The Media Demons- Part 1
As originally published in Synergyzer Annual 2019
PART 1
THE BIG PICTURE: ENDING ABUSE OF TAXPAYER MONEY
The current Government came into power with the agenda of eliminating corruption. In line with the mandate of reducing corruption,...