Editor's Pick

Do Not Read…If You Have No Courage & Still In The Media

As originally published in Synergyzer Annual 2019 I have been a part of the media industry for over 15 years now and I am witnessing the sinking of this ship due to our inefficiencies and...

TO B OR NOT TO B!

It is a truly delightful sight to see our cinema industry taking a more stable path after years of stagnation. Yet, as they say that one should look before they leap; brand placement should...

Qashif Effendi on Run-Of-The-Mill Advertising

As originally published in Synergyzer Annual 2019 With evolution, one expects improvements. Take advertising in Pakistan for instance. So much technology, cross-border learnings, global alignments and multinational culture; it stands to reason that advertising today...
Technopreneurship

Q&A: Faizan Laghari on Technopreneurship & His Dislike for Wantrepreneurs

As originally published in Synergyzer Issue 3 – 2018 Faizan Laghari is a serial technopreneur for 16 years and counting. He has served as a speaker, mentor, and judge at many Startup Weekends, Plan9 launchpads,...

The Great Rate Race

As originally published in Synergyzer Annual 2019 Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders have put it, the industry is ailing from a number...
K-Electric

K-Electric: Setting New Benchmarks for Sustainability

As originally published in Synergyzer Issue 4 – 2018 Sustainability is a recent buzzword describing a way of life that supports itself and its surroundings while preserving existing resources for future consumption. It’s become a...

SYNERGYZING ACROSS THE ADVERTISING HORIZONS!

What do you do when you realize that it’s right about time that more than 5 decades of Pakistani advertising finally needs an echoing voice to help it step into a brighter future; to...

JANG MEDIA GROUP REPRESENTS PAKISTAN AT CANNES LIONS 2018

Jang Media Group is proud to be appointed as the Official Country Representative of Cannes Lions, the biggest festival of creativity since 1950s. This is an opportunity for all the creative communication organizations and...

Media Industry Insider on Battling The Media Demons- Part 1

As originally published in Synergyzer Annual 2019 PART 1 THE BIG PICTURE: ENDING ABUSE OF TAXPAYER MONEY The current Government came into power with the agenda of eliminating corruption. In line with the mandate of reducing corruption,...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...