Role of Social Media in Political Campaigns
The audio-visual means have opened up immense possibilities for creating awareness quickly and more effectively. Print media is no longer the main vehicle of awareness, and new information / social media has produced an...
The Great Rate Race
As originally published in Synergyzer Annual 2019
Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders have put it, the industry is ailing from a number...
Q&A: Dr. Zeeshan Ahmed on Cutting Edge Teaching Techniques at Karachi School of Business...
As originally published in Synergyzer Issue 3 – 2018
Dr. Zeeshan Ahmed, Dean - KSBL
Question: What is the KSBL (Karachi School of Business & Leadership) vision based around?
Dr. Zeeshan Ahmed: Firstly, KSBL’s vision revolves around leadership.
We...
Daastan: Digitally Reviving Pakistan’s Literary Industry
As originally published in Synergyzer Issue 3 – 2018
Syed Ommer Amer is a creative entrepreneur and a content specialist. As the founder of Daastan, the technology startup specializing in literary publishing, he aims to...
TO B OR NOT TO B!
It is a truly delightful sight to see our cinema industry taking a more stable path after years of stagnation. Yet, as they say that one should look before they leap; brand placement should...
Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...
As originally published in Synergyzer Annual 2019
Synergyzer: Being a media auditor, what is your opinion on the current state of the media industry?
Media Auditor: In the words of Mark Pritchard, Chief Brand Officer –...
Pakistan On the Map
Pakistan is an emerging nation that is in the news for mostly the wrong reasons, and that’s a good thing. Prior to the 9/11 incident, very few in the West knew that Pakistan existed....
The Marriage of Marketing and Politics
Pakistan is in the throes of state elections. The rage is gathering momentum. With increasingly high media consumption and strong opinions on this subject, it is imperative to get it right.
As we witness the...
Role of Social Sciences in Political Marketing
If political marketing has been introduced as the art of convincing, then by tracing its origins back to the ideas of Aristotle or Plato, the roots of political marketing can be found in numerous...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
