BRANDING INDEPENDENCE: Part 1

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns...

Soya Supreme Ramadan Campaign: Fasting & Feasting

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Soya Supreme, the flagship brand of Agro Processors & Atmospheric Gases (Pvt.) Ltd....

Jang Media Group: Advertising the Classifieds

Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave insights about it. In Pakistan, it...

UBL: Mukammal Current Account TVC

. Abdul Aleem Sheikh Business Director, Oktopus360 Media With a TV commercial that takes a lighter note insight based approach to the concept of wants left unfulfilled...

SOOPER: Sooper goes SUPER

A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet, as the cycle of life...

DIRECTING PERCEPTIONS

The role of positive documentaries and important ecological challenges faced by Pakistan, a discussion with Sabrina Dawood. When you go online to look up documentaries...

Soya Supreme’s Life Ki Theme

Agro Processors & Atmospheric Gases (Pvt.) Ltd (APAG), the owner family corporation of Soya Supreme - one of the top three players in the...

Mauka Mauka TVC aired during the ICC World Cup 2015 on Star Sports

  NEIL CHRISTY CEO – Headlion Group I think Star Sports India nailed it and created the hype that it was supposed to create. Since the brand...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...