Mercedes-Benz Attaches Nostalgia To CLA Coupé Campaign
Mercedes-Benz latest ad for CLA Coupé is a short film that begins with a carefree teenager the stark opposite of what he becomes as he grew older. The man meets his teenage self raiding his...
COCA-COLA HAI YAQEEN CAMPAIGN
Coca-Cola launched the local adaptation of its global “open happiness” and “reasons to believe” campaign by combining the two to give a patriotic appeal and came up with a new campaign, taglined in Urdu,...
Jang Media Group: Advertising the Classifieds
Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave insights about it.
In Pakistan, it is rare to see print media advertising their classified services....
Mauka Mauka TVC aired during the ICC World Cup 2015 on Star Sports
NEIL CHRISTY
CEO – Headlion Group
I think Star Sports India nailed it and created the hype that it was supposed to create. Since the brand behind the Mauka Mauka campaign was a TV sports channel,...
Soya Supreme Ramadan Campaign: Fasting & Feasting
As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y'
Soya Supreme, the flagship brand of Agro Processors & Atmospheric Gases (Pvt.) Ltd. launched Ramadan Communication campaign in 3 episodes during Ramadan and...
Facebook India More Together Digital Video Commercial
https://www.youtube.com/watch?v=GXaeeqfHNHQ
Although a host of campaigns are created, very few leave their mark with their brilliant concept, immaculate execution and superb visual strategy.
So what is it that makes one campaign a success story and another,...
Befikr Mustaqbil
Befikr Mustaqbil
BEFIKR MUSTAQBIL WITH JUBILEE LIFE INSURANCE
The current law and order situation has greatly stressed upon the need of safety and security in the country and has thus made potential consumers realize the importance of...
Samsung vs Apple | eBay vs Amazon: AdTrolling or Competitive Advertising?
Around the globe, numerous brands follow the marketing technique of Competitive advertising, advertising by a brand that targets a rival brand's product. Samsung vs Apple, while eBay goes against Amazon, and Burger King trolls...
…AND WE BEGAN OUR RAMZAAN WITH THESE!
Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties and of course the celebrated Ramzan TVC’s. So on the occasion of the First Friday...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
