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Samsung vs Apple | eBay vs Amazon: AdTrolling or Competitive Advertising?

Around the globe, numerous brands follow the marketing technique of Competitive advertising, advertising by a brand that targets a...

Peet’s Coffee engages Iliza Shlesinger for their comedy-oriented #AlwaysJustified campaign

If you let go of discipline, either all hell breaks loose or you achieve something very fabulous. That is...

Mercedes-Benz Attaches Nostalgic To CLA Coupé Campaign

Mercedes-Benz latest ad for CLA Coupé is a short film that begins with a carefree teenager the stark opposite of...

How Philips Avent is Nurturing Relationships through it’s DVC Campaign

  Relationships do not survive on their own; they need love, care, and support from each other. They grow stronger...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...