…AND WE BEGAN OUR RAMZAAN WITH THESE!
Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties...
BRANDING INDEPENDENCE: Part 2
Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an...
BRANDING INDEPENDENCE: Part 1
Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....
Jang Media Group: Advertising the Classifieds
Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave...
UBL: Mukammal Current Account TVC
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Abdul Aleem Sheikh
Business Director, Oktopus360 Media
With a TV commercial that takes a lighter note insight based approach to the...
SOOPER: Sooper goes SUPER
A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet,...
DIRECTING PERCEPTIONS
The role of positive documentaries and important ecological challenges faced by Pakistan, a discussion with Sabrina Dawood.
When you go...
Soya Supreme’s Life Ki Theme
Agro Processors & Atmospheric Gases (Pvt.) Ltd (APAG), the owner family corporation of Soya Supreme - one of the...
Mauka Mauka TVC aired during the ICC World Cup 2015 on Star Sports
NEIL CHRISTY
CEO – Headlion Group
I think Star Sports India nailed it and created the hype that it was supposed...