Peet’s Coffee engages Iliza Shlesinger for their comedy-oriented #AlwaysJustified campaign
If you let go of discipline, either all hell breaks loose or you achieve something very fabulous. That is exactly what you see on...
Mercedes-Benz Attaches Nostalgia To CLA Coupé Campaign
Mercedes-Benz latest ad for CLA Coupé is a short film that begins with a carefree teenager the stark opposite of what he becomes as he...
3rd May 2019, World Press Freedom Day
3rd May signifies Freedom of Press.
'What is freedom of press?' was creatively brought up in a video by UNESCO in 2018. The ad video...
How Philips Avent is Nurturing Relationships through it’s DVC Campaign
Relationships do not survive on their own; they need love, care, and support from each other. They grow stronger with emotional support, the willingness...
Reviewing the Nurpur Full Cream Milk TV Commercial
As originally published in Synergyzer Issue 3 – 2018
Although a host of campaigns are created, very few leave their mark with their brilliant concept,...
…AND WE BEGAN OUR RAMZAAN WITH THESE!
Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties and of course the celebrated...
HUAWEI MATE 10 – THE ARTIFICIALLY INTELLIGENT SMARTPHONE
As originally published in Synergyzer Annual 2018
Nowadays, people are really tech savvy. They’re abreast with all the latest tech developments and lookout for the...
KETCHUP GETS FRUITY: The SMART Fruity Catch-Up Campaign
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
In today’s world, where brands are numerous and consumers are spoilt...
BRANDING INDEPENDENCE: Part 2
Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...