CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....
JLI insurance industry

JLI Goes Digital: The Jubilee Health Application

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Sponsored Content Emerging trends and advancements in technology have...

Ufone Ramadan Campaign: Highlighting Social Causes

As originally published in Synergyzer Issue 3 – 2016 Ufone has an active culture of corporate responsibility that promotes volunteerism...

Tang Campaigns: Year In Review 2016

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Pakistan is one of the fastest growing markets...

Soya Supreme Ramadan Campaign: Fasting & Feasting

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Soya Supreme, the flagship brand of Agro Processors...

Jang Media Group: Advertising the Classifieds

Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave...

JLI: For the Love of Cricket Campaign

As originally published in Synergyzer Issue 2 – 2016 Cricket is celebrated wholeheartedly across our country and may it be...

UBL: Mukammal Current Account TVC

. Abdul Aleem Sheikh Business Director, Oktopus360 Media With a TV commercial that takes a lighter note insight based approach to the...

SOOPER: Sooper goes SUPER

A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet,...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...