SOOPER: Sooper goes SUPER

A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet,...

DIRECTING PERCEPTIONS

The role of positive documentaries and important ecological challenges faced by Pakistan, a discussion with Sabrina Dawood. When you go...

OLPER’S DATE SHAKE: PRODUCT LAUNCH

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage...

Soya Supreme’s Life Ki Theme

Agro Processors & Atmospheric Gases (Pvt.) Ltd (APAG), the owner family corporation of Soya Supreme - one of the...

The Cricket Fever

By Heba Moeen Cricket is a sport which is celebrated in our country with a robust demeanour and nothing can...

Mauka Mauka TVC aired during the ICC World Cup 2015 on Star Sports

  NEIL CHRISTY CEO – Headlion Group I think Star Sports India nailed it and created the hype that it was supposed...

Chai, Siasat & Our Local Twosome

Political satire is at its best amidst protests and sit-ins collectively aiming at a planned cause. Pakistan being the...

Befikr Mustaqbil

Befikr Mustaqbil BEFIKR MUSTAQBIL WITH JUBILEE LIFE INSURANCE The current law and order situation has greatly stressed upon the need of safety...

Kuch Kar Dikha

Synergyzer goes behind the scenes at the NOKIA travel game show to explore Pakistan’s exotica When conversing about an unpredictable...

COCA-COLA HAI YAQEEN CAMPAIGN

Coca-Cola launched the local adaptation of its global “open happiness” and “reasons to believe” campaign by combining the two...

Most Recent