PSL: Reviewing PSL Logos
A host of campaigns are created for the different brands present in the market, yet very few leave their mark on the masses with their brilliant concept, immaculate execution and superb visual strategy.
HBL PSL,...
SANA SAFINAZ – A RACIAL CONTROVERSY
In Pakistan, there are two things that we can be absolutely certain about as another summer season begins; the extreme heat and new lawn collections. We will be talking about the latter in this...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...
Creepy (Red) Balloon – IT: Out From the Trailer and Into Instagram
Box Office success IT released the trailer for its Chapter 2 on 9th May 2019.
The trailer follows the character of Jessica Chastain visiting her childhood home in Derry where she meets the new occupant...
Kuch Kar Dikha
Synergyzer goes behind the scenes at the NOKIA travel game show to explore Pakistan’s exotica
When conversing about an unpredictable country, such as Pakistan, one normally visualizes a lot of guns, blood and gore. To...
JLI Goes Digital: The Jubilee Health Application
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Sponsored Content
Emerging trends and advancements in technology have revolutionized and transformed the insurance landscape all over the world. In order to become the...
HUAWEI MATE 10 – THE ARTIFICIALLY INTELLIGENT SMARTPHONE
As originally published in Synergyzer Annual 2018
Nowadays, people are really tech savvy. They’re abreast with all the latest tech developments and lookout for the most innovative experiences. This is why companies all over the...
The Cricket Fever
By Heba Moeen
Cricket is a sport which is celebrated in our country with a robust demeanour and nothing can beat the love for this cherished game despite us not being able to make it...
Fox’s The Passage: Vampire, Sun, Fiery Blaze – Off Goes The Poster
Fox's new supernatural show, The Passage, is about the infamous vampires. With the most common myth that sunlight is the undoing of vampires, the showrunners decided to take the marketing one step further. With...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
