AdAsia

Peet’s Coffee engages Iliza Shlesinger for their comedy-oriented #AlwaysJustified campaign

If you let go of discipline, either all hell breaks loose or you achieve something very fabulous. That is...

Fox’s The Passage: Vampire, Sun, Fiery Blaze – Off Goes The Poster

Fox's new supernatural show, The Passage, is about the infamous vampires. With the most common myth that sunlight is...

Creepy (Red) Balloon – IT: Out From the Trailer and Into Instagram

Box Office success IT released the trailer for its Chapter 2 on  9th May 2019. The trailer follows the character...
Bake Parlor

Bake Parlor: Marketing Via Engaging The Audience

Bake parlor, a common household name, has managed to maintain its position in Pakistan food industry for decades. Brand...

SANA SAFINAZ – A RACIAL CONTROVERSY

In Pakistan, there are two things that we can be absolutely certain about as another summer season begins; the...
Huawei Mate 10

HUAWEI MATE 10 – THE ARTIFICIALLY INTELLIGENT SMARTPHONE

As originally published in Synergyzer Annual 2018 Nowadays, people are really tech savvy. They’re abreast with all the latest tech...
#UrduPoeatry

Kashmir Cooking Oil and Banaspati Serving Amir Khusro’s #UrduPoeatry with Jalebi

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' Let’s start off with asking two...

PSL: Reviewing PSL Logos

A host of campaigns are created for the different brands present in the market, yet very few leave their...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...