SANA SAFINAZ – A RACIAL CONTROVERSY

In Pakistan, there are two things that we can be absolutely certain about as another summer season begins; the...

How Philips Avent is Nurturing Relationships through it’s DVC Campaign

  Relationships do not survive on their own; they need love, care, and support from each other. They grow stronger...
SMART Fruity Catch-Up

KETCHUP GETS FRUITY: The SMART Fruity Catch-Up Campaign

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' In today’s world, where brands are...

Tang Campaigns: Year In Review 2016

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Pakistan is one of the fastest growing markets...
Huawei Mate 10

HUAWEI MATE 10 – THE ARTIFICIALLY INTELLIGENT SMARTPHONE

As originally published in Synergyzer Annual 2018 Nowadays, people are really tech savvy. They’re abreast with all the latest tech...

3rd May 2019, World Press Freedom Day

3rd May signifies Freedom of Press. 'What is freedom of press?' was creatively brought up in a video by UNESCO...

BRANDING INDEPENDENCE: Part 2

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an...

OLPER’S DATE SHAKE: PRODUCT LAUNCH

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage...

Soya Supreme’s Life Ki Theme

Agro Processors & Atmospheric Gases (Pvt.) Ltd (APAG), the owner family corporation of Soya Supreme - one of the...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...