How Philips Avent is Nurturing Relationships through it’s DVC Campaign

  Relationships do not survive on their own; they need love, care, and support from each other. They grow stronger...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....

COCA-COLA HAI YAQEEN CAMPAIGN

Coca-Cola launched the local adaptation of its global “open happiness” and “reasons to believe” campaign by combining the two...

SOOPER: Sooper goes SUPER

A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet,...

SANA SAFINAZ – A RACIAL CONTROVERSY

In Pakistan, there are two things that we can be absolutely certain about as another summer season begins; the...

Soya Supreme’s Life Ki Theme

Agro Processors & Atmospheric Gases (Pvt.) Ltd (APAG), the owner family corporation of Soya Supreme - one of the...

Tang Campaigns: Year In Review 2016

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Pakistan is one of the fastest growing markets...
JLI insurance industry

JLI Goes Digital: The Jubilee Health Application

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Sponsored Content Emerging trends and advancements in technology have...

The Cricket Fever

By Heba Moeen Cricket is a sport which is celebrated in our country with a robust demeanour and nothing can...

Mauka Mauka TVC aired during the ICC World Cup 2015 on Star Sports

  NEIL CHRISTY CEO – Headlion Group I think Star Sports India nailed it and created the hype that it was supposed...

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