…AND WE BEGAN OUR RAMZAAN WITH THESE!

Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties...

SANA SAFINAZ – A RACIAL CONTROVERSY

In Pakistan, there are two things that we can be absolutely certain about as another summer season begins; the...

BRANDING INDEPENDENCE: Part 2

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an...

BRANDING INDEPENDENCE: Part 1

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an...

PSL: Reviewing PSL Logos

A host of campaigns are created for the different brands present in the market, yet very few leave their...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....

Jang Media Group: Advertising the Classifieds

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UBL: Mukammal Current Account TVC

. Abdul Aleem Sheikh Business Director, Oktopus360 Media With a TV commercial that takes a lighter note insight based approach to the...

SOOPER: Sooper goes SUPER

A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet,...

DIRECTING PERCEPTIONS

The role of positive documentaries and important ecological challenges faced by Pakistan, a discussion with Sabrina Dawood. When you go...

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