A Time for Growth
SYNERGYZER: When did you join State Life Insurance Corporation Pakistan? Walk us through your professional journey.
SHOAIB JAVED HUSSAIN: I joined State Life a year and a half ago, in March 2021 precisely, as...
Being Human
Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly evolving. They have evolved to become smart and see through...
Procuring Creative Services from Abroad, Justified or Not?
Advertising has been a continuously thriving industry in Pakistan. The demand for advertisements is increasing every day and the industry is functioning at full potential. However, where advertising has grown by leaps and bounds,...
Getting Better with Age — Murree Brewery
The history of the Murree Brewery dates back to a few years after Britain formally colonized India in 1857, and the emergence of Pakistan was nowhere near. It was established in 1860 by two...
Kenwood Introduces eSmart Plus, eLuxury Series
Kenwood, in the month of May, launched two campaigns: for their flagship air conditioner series ‘Kenwood eSmart Plus’ and the newly launched voice-controlled air conditioner ‘Kenwood eLuxury, with an aim to create awareness about...
Sarsabz Kahani launches ‘Khaki Desan’
The nostalgic memories of our mothers opening rustic family trunks and taking out hand-knitted khaees and dariyan made from indigenous cotton and proudly setting those up for guests have become a thing of the...
Mobilink Microfinance Bank turns 10
ANUSHA ZAHID: How has Mobilink Microfinance Bank Limited (MMBL) evolved over the past 10 years?
GHAZANFAR AZZAM: The microfinance sector has witnessed phenomenal growth in the past few years, primarily because a major proportion of...
POND’S Taps into Hydration Category
One of the household names in the skincare industry of Pakistan and one of the oldest serving brands in the skincare and moisturizing category across the globe, POND’S recently launched ‘POND’S Light Moisturiser’ a...
Funneling the Future
The marketing funnel has been a fundamental tool for marketers, representing the buying journey of the target audience. Enter digital marketing, and the same funnel became one of the main strategic tools to incorporate...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
