LAB TEST – HD Putty by Maple Leaf
KIRAN ZAHID
Manager Strategy,
Dawn Media Group
'Kar lo paint k maslon se cutty.' The new HD Putty TVC with an all-star cast is an unexpected delight.
The desi formula for paint industry advertisements has included similar variables...
When Communication Collides with Technology
Synergyzer: Tell us about your role centered on Communications, PR, media, etc.
Aisha Sarwari: At Coca-cola, we call it the PACS team, which stands for Public Affairs, Communications, and Sustainability. All of these areas have...
Reinventing Healthcare in Pakistan
Access to healthcare is a basic human right; however, in Pakistan, it has had a history of challenges. Being a low-income country, it has a poor healthcare infrastructure, a shortage of healthcare professionals and...
Spotify Celebrates ‘Your Year in Music’ with Wrapped 2022
Music has played an integral role in cultures and societies as a means to convey emotions, tell stories, and also as a source of entertainment and relaxation. People of all ages and backgrounds enjoy...
Brands Walk the Talk
After decades of excess, big brands and little brands alike are now trying to undo the damage caused by irresponsible decisions. From the fringes of English and other languages, words that were so rare...
LAB TEST – Sultan Banaspati & Cooking Oil
MUHAMMAD ASAD KHAN
Associate Creative Manager,
Synergy Dentsu
Ever thought one day your 5-year son won’t need your warm lap anymore? The lullabies will become boring, and your public displays of affection would probably irritate him as...