Reddit’s $60M High-Five with Google for AI Training
In a digital age where data is king and AI reigns supreme, Reddit has just tossed a hefty high-five to Google in a deal worth a cool $60 million annually. What's the scoop? Well,...
Ad Review – Shan Foods Wins Hearts Yet Again
Shan Foods is known to have great messaging with remarkable insights and bang-on execution; this time, it is no different. Shan came out with a new campaign called "Seekho Shan Se," the main insight...
Sapphire – Towards a Sustainable Future ‘Little by Little’
SYNERGYZER: How would you describe sustainable fashion?
JAMES APARICIO: Fashion is a form of self-expression, and our choices reflect who we are or aim to be. For Sapphire, sustainable fashion represents products, manufacturing processes,...
Q&A: Bilal Ahmedani, Interior Design Consultant – Arc N Arts, on Promoting Art and...
What is Arc N Arts all about?
Arc N Arts is an interior design and decoration hub that collaborates with new talent in the industry to bring innovative and exciting design concepts to the market....
Funneling the Future
The marketing funnel has been a fundamental tool for marketers, representing the buying journey of the target audience. Enter digital marketing, and the same funnel became one of the main strategic tools to incorporate...
94% of USF Network will be Solar-powered by the End of this Fiscal Year
SYNERGYZER: What is Universal Service Fund (USF), and how is it empowering marginalized communities?
HARRIS M. CHAUDHRY: Universal Service Fund (USF) was established in 2006 by the Ministry of Information Technology (IT) and Telecommunication to...
LAB TEST – Rahber Cooler
SHEHROZ ALI
Brain Child Pakistan,
Performance Executive
As the electronics brands are progressing with electronic water dispensers, Rahbar is still holding on to its old-school water cooler, which can potentially be a good strategy to stay out...
Unforgettable Ad Campaigns that Created a Global Impact
Advertising campaigns have the power to captivate audiences, evoke emotions, and leave a lasting impression on viewers. Throughout history, several iconic ad campaigns from around the world have achieved remarkable success in terms of...
Aqsa Aqeel – Achieving the Unimaginable
Synergyzer got a chance to speak to Aqsa Aqeel, Manager Food Safety & Quality - Foodpanda, about her experience at the FIFA World Cup 2022.
SYNERGYZER: Can you tell us about your background and how...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
