Jingles Ruled? Well Not Anymore…
“Sab Se Aagay, Sab Se Ooper…”
This is what comes mind when someone asks me about a jingle-based ad that I remember. But why? Why does this specific ad have a separate fan base? Why...
The Fast Food Performance Revolution
Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer lifestyles, but purchasing behaviors change as well. One of the...
Funneling the Future
The marketing funnel has been a fundamental tool for marketers, representing the buying journey of the target audience. Enter digital marketing, and the same funnel became one of the main strategic tools to incorporate...
Building the PSX Brand
SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as a little about the organizations you worked for during your...
Kreate Your Mark with Khaadi
Khaadi, Pakistani’s renowned fashion and lifestyle brand, recently launched their initiative titled ‘Kreate Your Mark’ – aimed at empowering women entrepreneurs - at their Experience Hub at Dolmen Mall, Clifton, Karachi. According to the...
Mobilink Microfinance Bank turns 10
ANUSHA ZAHID: How has Mobilink Microfinance Bank Limited (MMBL) evolved over the past 10 years?
GHAZANFAR AZZAM: The microfinance sector has witnessed phenomenal growth in the past few years, primarily because a major proportion of...
Kenwood Introduces eSmart Plus, eLuxury Series
Kenwood, in the month of May, launched two campaigns: for their flagship air conditioner series ‘Kenwood eSmart Plus’ and the newly launched voice-controlled air conditioner ‘Kenwood eLuxury, with an aim to create awareness about...
Aqsa Aqeel – Achieving the Unimaginable
Synergyzer got a chance to speak to Aqsa Aqeel, Manager Food Safety & Quality - Foodpanda, about her experience at the FIFA World Cup 2022.
SYNERGYZER: Can you tell us about your background and how...
Once upon a time, there was Brand Loyalty
Even if you’re not in the business of advertising – a drop in the ocean of people – you can still read this. I am not going to drag you into industry jargons and...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
