Brand Identity – How Clothing Effect Narratives
Brand identity, in fact, reflects the spirit of your company and is expressed and communicated through the visual elements of your brand, like your logo design, colour palette, fonts, and icons. A strong brand...
VLEKTRA – Vrooming through the Past, into the Future
Transportation is an integral part of our lives. It helps us commute daily to our destination, whether it is an office or university, shopping mall or restaurant; millions of people commute daily as part...
Ad for Click Zeera Doesn’t Click Well with the Audience
Click Zeera, the renowned biscuit, loved by every dada, dadi, nana, & nani, has tried to make a comeback, but this time with Gen-Z (since the old generation of lovers is gone). Click knew...
Kenwood Introduces eSmart Plus, eLuxury Series
Kenwood, in the month of May, launched two campaigns: for their flagship air conditioner series ‘Kenwood eSmart Plus’ and the newly launched voice-controlled air conditioner ‘Kenwood eLuxury, with an aim to create awareness about...
Q&A: Bilal Ahmedani, Interior Design Consultant – Arc N Arts, on Promoting Art and...
What is Arc N Arts all about?
Arc N Arts is an interior design and decoration hub that collaborates with new talent in the industry to bring innovative and exciting design concepts to the market....
Ad Review – Shan Foods Wins Hearts Yet Again
Shan Foods is known to have great messaging with remarkable insights and bang-on execution; this time, it is no different. Shan came out with a new campaign called "Seekho Shan Se," the main insight...
Shell Celebrates 75 Years of Powering Progress in Pakistan
Shell Pakistan celebrated Pakistan’s seventy-fifth anniversary, this November, with a grand ceremony, attended by their partners, industry leaders, business professionals, entrepreneurs, and academia. It was also the occasion when the company announced the winners...
Jazz Wins Pakistan’s Fastest Mobile Network Speedtest Award from Ookla
Islamabad, September 2018: The Speedtest® award from Ookla® goes to Jazz, Pakistan’s leading digital communications company. Ookla, an independent global leader in internet testing analyzed tests from a large sample of genuine mobile users...
Brand Identity: Why Companies Change Their Iconic Logos
In the dynamic world of branding and marketing, companies often find themselves faced with the decision to change their iconic logos. These visual representations of a brand's identity hold immense power and influence over...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
