Pakistan’s Television Evolution

Omair Khan, Director Sales & Marketing – Dunya TV, talks about the television evolution and ethical practices that need...

COCA-COLA HAI YAQEEN CAMPAIGN

Coca-Cola launched the local adaptation of its global “open happiness” and “reasons to believe” campaign by combining the two...

LEADING THE SOCIALSPHERE

 Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook...

FACEBOOK TIMELINE: A MARKETER’S DREAM OR NIGHTMARE?

By Ali Alvi & Saira  As the social media website ages and finds more and more competition around itself, it’s...

SURVIVAL OF THE FITTEST: ‘DIG-IT 2012’ DEFINES ‘FIT’

By Quratulain Tejani  I wonder if more content exposure can be achieved through digital media versus electronic broadcasts: Did you...

IOBM LIPDUB 2011

By Zuhair Abbas Merchant & Haris Naeem Nini Why would a colorful ensemble of people, dressed to the nines, show...

Riding the Terrestrial Airwaves

Tajammul Shaiftah, Director Marketing and Business Development – SSI Group of Companies, speaks about the group’s terrestrial and cable...

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