How Philips Avent is Nurturing Relationships through it’s DVC Campaign

  Relationships do not survive on their own; they need love, care, and support from each other. They grow stronger...

Reviewing Cool New Product Packaging Designs for Beverages

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' Summer is over but that doesn’t...

CAN PERFUME CHOWK GO GLOBAL?

Perfume Chowk is a cart selling perfumes at the intersection of Gulistan-e-Johar, Karachi. If you’ve traveled through Pakistan you may...

New Stakes: Business Mergers and Acquisitions in Pakistan

We catalogue the major business integrations carried out in Pakistan over the year and what it means for the...
PBS akuh

Q&A: Chairman of PBS for AKUH on Providing Healthcare to The Underprivileged with Zakat...

As originally published in Synergyzer Issue 3 – 2016 Mr. MR Monem, Chairman of The Patients’ Behbud Society for AKUH What...

PAS Awards & The Trends in South Asian Advertising & Marketing

As originally published in Synergyzer Issue 2 – 2016 Pakistan Advertiser’s Society was inaugurated in 1996, with the aim to...
PSL

Looking at PSL From a Brand Advertising Perspective

By Ovais Ilyas As originally published in Synergyzer Issue 2 – 2016 Pakistan Super League was a dream come true for...

How PSL Season 1 Proved Content Is King

As originally published in Synergyzer Issue 2 – 2016 Just five months ago, Domestic Cricket or Club Cricket was considered...
Pakistan Observer

Q&A: Editor Pakistan Observer on Running A Successful Print Publication in Pakistan

As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold' Faisal Zahid Malik is presently the Editor of...

Missing: Tourism in Brand Pakistan

by Aamir Abbasi Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the...

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