lkmwt

bharat avalani

Bharat Avalani, CKO AFAA on the Significance of Storytelling in Advertising

Bharat Avalani, Chief Knowledge Officer – AFAA Bharat Avalani, Chief Knowledge...
Campaign

Brand Director Atifa silk Discusses Campaign Asia’s Journey and Her Role with It

Atifa Silk In the troubling times of publications losing traditional ad revenue, Atifa...
Maroof Syed

Q&A: Maroof Syed Explains the Need for Evidence-Based Policymaking

As originally published in Synergyzer Issue 3|2019 Maroof Syed, CEO CERP What is CERP? Maroof Syed: The Centre for Economic Research in...
Coca Cola Stranger Things Friends Central Perk

Coca Cola’s Stranger Things Arcade Game is Friends’ Central Perk?

With Stranger Things Season 3 around the corner, Coca Cola has attempted to pull a Central Perk for fans. When...

Q&A: Ammara Tariq, CCO and Co-Founder – CYKIQ, Discusses Growth of the Startup and...

What made you start CYKIQ? CYKIQ was launched by four NUST students who wanted to disrupt the transport system at...

Carfirst Rapidly Grows By Focusing on Operations, Innovation, and Services

Lahore, January 29, 2019: CarFirst, Pakistan’s leading online used-car auction and trading platform, launched itself in 2013, which grew...

COKE STUDIO SEASON 10 – BRINGING BACK THE MUSIC

In times of a country’s downturn, ‘arts’ tend to get severely overlooked. Considered a luxury rather than a necessity,...

…AND WE BEGAN OUR RAMZAAN WITH THESE!

Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties...

Q&A: Director Public Affairs & Comms Coke Pakistan Talks About Coke Studio’s Role in...

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Fahad Qadir, Director Public Affairs & Comms Coke...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...