apple amazon

Samsung vs Apple | eBay vs Amazon: AdTrolling or Competitive Advertising?

Around the globe, numerous brands follow the marketing technique of Competitive advertising, advertising by a brand that targets a...
Most Valuable Global Brands

Amazon Ranks First in The 100 Most Valuable Global Brands

  Rank 2019 Brand Category Brand value 2019 ($BN) Brand value change Rank 2018 1 Retail 315.505 52% 3 2 Technology 309.527 3% 2 3 Technology 309.000 2% 1 4 Technology 251.244 25% 4 5 Payments 177.918 22% 7 6 Technology 158.968 -2% 6 7 Retail 131.246 16% 9 8 Technology 130.862 -27% 5 9 Fast Food 130.368 3% 8 10 Telecom Providers 108.375 2% 10   ‘Eco-system’ brands win over consumers as many traditional brand...
Bykea

Bykea’s Startup Journey & Future Vision

As originally published in Synergyzer Issue 4 – 2018 Synergyzer talks to the COO of Bykea, Rafiq Malik, about the...
Bake Parlor

Bake Parlor: Marketing Via Engaging The Audience

Bake parlor, a common household name, has managed to maintain its position in Pakistan food industry for decades. Brand...
bulls eye

The Bulls Eye Biography: The 15 Year Story

As originally published in Synergyzer Annual 2018 As I write the Bulls Eye story, I find it important to mention...
BlueEast

Q&A: Creating An Online Remote Control Application For Consumer Appliances in Pakistan

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ We have been noticing BlueEast turning stones in...

Behbud Association of Karachi

A charity looking to create educated, healthy, prosperous, empowered and responsible individuals with equal opportunities in society. Behbud Association was...

Behbud Education System

Behbud Association is a social welfare organization with quite a few umbrella projects under its aegis. These include facilities...

Going Beyond Headlines

Haroon Rashid, Editor Pakistan of BBC World Service talks to Synergyzer about BBC Urdu Service; its history, the present and plans...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...