AdAsia

AdAsia

Sarmad Ali, Chair Organizing Committee AdAsia Lahore 2019, on the Importance of AdAsia Returning...

As published in Synergyzer issue 4 volume 16 Congratulations on organizing the 31st edition of AdAsia. The theme for this...
adasia lahore 2019

AdAsia Lahore 2019 Speakers Announced at Orientation

An Orientation-Dinner and a curtain raiser for AdAsia 2019 was hosted in Karachi, by the Chairman, Organizing Committee AdAsia...
apple amazon

Samsung vs Apple | eBay vs Amazon: AdTrolling or Competitive Advertising?

Around the globe, numerous brands follow the marketing technique of Competitive advertising, advertising by a brand that targets a...
Most Valuable Global Brands

Amazon Ranks First in The 100 Most Valuable Global Brands

  Rank 2019 Brand Category Brand value 2019 ($BN) Brand value change Rank 2018 1 Retail 315.505 52% 3 2 Technology 309.527 3% 2 3 Technology 309.000 2% 1 4 Technology 251.244 25% 4 5 Payments 177.918 22% 7 6 Technology 158.968 -2% 6 7 Retail 131.246 16% 9 8 Technology 130.862 -27% 5 9 Fast Food 130.368 3% 8 10 Telecom Providers 108.375 2% 10   ‘Eco-system’ brands win over consumers as many traditional brand...

Q&A: Bilal Ahmedani, Interior Design Consultant – Arc N Arts, on Promoting Art and...

What is Arc N Arts all about? Arc N Arts is an interior design and decoration hub that collaborates with...
adnan-saeed adcom leo burnett

Q&A: Adnan Syed, CIO – Adcom Leo Burnett on Developing a Business Model &...

As originally published in Synergyzer Annual 2018 Adnan Syed, CIO - Adcom Leo Burnett Through The Green Man’s Ark, Adcom implemented...
WISEMAN-OF-CINEMA - Atrium

Q&A: Nadeem Mandviwalla on The Success of Atrium Cinemas & The Impact of Banning...

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' The Cinema Industry in Pakistan remains...
ARY

Q&A: Shehzad Hassan Khan talks about ARY, New Media & Expectations from Karachi Kings...

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' How does ARY Digital Network cater...
ARY Film Festival

Q&A: Shehzad Hassan Khan talks about ARY Film Festival

What is the vision of ARY Film Festival and how does it act as a platform to encourage young...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...