AdAsia

Synergyzer: Documenting the Year 2019 for our Print and Digital

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you...
AdAsia

Sarmad Ali, Chair Organizing Committee AdAsia Lahore 2019, on the Importance of AdAsia Returning...

As published in Synergyzer issue 4 volume 16 Congratulations on organizing the 31st edition of AdAsia. The theme for this...
adasia lahore 2019

AdAsia Lahore 2019 Speakers Announced at Orientation

An Orientation-Dinner and a curtain raiser for AdAsia 2019 was hosted in Karachi, by the Chairman, Organizing Committee AdAsia...
apple amazon

Samsung vs Apple | eBay vs Amazon: AdTrolling or Competitive Advertising?

Around the globe, numerous brands follow the marketing technique of Competitive advertising, advertising by a brand that targets a...
Most Valuable Global Brands

Amazon Ranks First in The 100 Most Valuable Global Brands

  Rank 2019 Brand Category Brand value 2019 ($BN) Brand value change Rank 2018 1 Retail 315.505 52% 3 2 Technology 309.527 3% 2 3 Technology 309.000 2% 1 4 Technology 251.244 25% 4 5 Payments 177.918 22% 7 6 Technology 158.968 -2% 6 7 Retail 131.246 16% 9 8 Technology 130.862 -27% 5 9 Fast Food 130.368 3% 8 10 Telecom Providers 108.375 2% 10   ‘Eco-system’ brands win over consumers as many traditional brand...

Q&A: Bilal Ahmedani, Interior Design Consultant – Arc N Arts, on Promoting Art and...

What is Arc N Arts all about? Arc N Arts is an interior design and decoration hub that collaborates with...
adnan-saeed adcom leo burnett

Q&A: Adnan Syed, CIO – Adcom Leo Burnett on Developing a Business Model &...

As originally published in Synergyzer Annual 2018 Adnan Syed, CIO - Adcom Leo Burnett Through The Green Man’s Ark, Adcom implemented...
WISEMAN-OF-CINEMA - Atrium

Q&A: Nadeem Mandviwalla on The Success of Atrium Cinemas & The Impact of Banning...

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' The Cinema Industry in Pakistan remains...
ARY

Q&A: Shehzad Hassan Khan talks about ARY, New Media & Expectations from Karachi Kings...

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' How does ARY Digital Network cater...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...